Promotions and campaigns for Incredible India to remain in digital space currently: Rupinder Brar

Rupinder Brar, Additional Director General, Tourism, has informed that for promotions and campaigns currently, they are going to remain in the digital space. “It has a wide outreach at minimal cost. It creates an effective campaign and also in terms of user profile, most people these days prefer the digital space for getting information for bookings for looking at user generated reviews. Hence, we believe that this is a space that will create informational height for incredible India. There will be a lot more users in digital space and in terms of the content, there is so much diversity in the country that we will continue to bring the different offerings of India as we go along with the opening. Also, there is a lot of excitement within the travel industry as well,” she says.