The Red Sea in Saudi Arabia is the world’s most ambitious luxury tourism development, offering an exclusive experience of unparalleled diversity for discerning global travellers. The Red Sea will welcome its first guests by the end of 2022 and will attract 1 million overnight visits per year by 2030. It will be an exquisite sanctuary offering luxury experiences, customised to the needs of each visitor. Smart technology will deliver innovative, tailored services from the moment visitors begin to research their trips to the time they return home.