Hermione Joye, Sector Lead, Travel and Vertical Search, APAC, Google, in her keynote address at the ITB Asia, is that the demand for staycation in the APAC region is very high. “The demand for staycation is three times the demand since January, which is great news for hotels and operators across the board. This means that its important to focus on messaging and what’s top of the mind of the travellers now—the leisure experience,” she shared.