Self-guided tours will become a viable alternative to large group experiences: Arival Research

During ATM Virtual, Arival research carried out with 1500 respondents on the outlook for tours, activities, attractions, and key trends shaping the sector’s revival post-COVID-19 pandemic revealed that as travel resumes, self-guided tours and experiences will become a viable alternative to large group experiences. The research identified that almost all operators (99%) implemented health and safety measures.