Shift from sales to marketing hires, develop the channel: Varun Chaddha suggests trade

Varun Chadha, CEO & Founder, Tirun Travel Marketing, said, “Our estimates suggest that 70% of travel is inspired, and at least 40% is transacted outside the traditional travel distribution network.” He suggests that the trade shift from sales to marketing hires, become the influencers and get brands to invest in them, and develop the channel by collaborating with banks, tech companies, and event planners.