Singapore rests hope on Bollywood

After associating with the movie ‘Dear Zindagi’ recently, Singapore Tourism Board (STB) has yet again rubbed shoulders with glamour. Together with SilkAir, the regional wing of Singapore Airlines, STB has now announced its collaboration with Dharma Productions for Bollywood movie ‘Badrinath Ki Dulhania’. The movie features key scenes and songs filmed in Singapore.
Talking about Singapore’s association with the movie, G.B Srithar, Regional Director for South Asia, Middle East & Africa, STB said, “This movie will appeal to all segments of Indian society with its over-arching theme of love and the joy of life. Over the past few decades, Bollywood movies have helped build an emotive connect among the Indian audiences with Singapore. We believe through Badri and Vaidehi, they will re-discover Singapore’s variety of experiences and evolving cityscape. Keeping in line with the movie’s theme, we are pleased to welcome Indian travelers to begin their endless love affair with Singapore, by visiting and re-visiting Singapore for memorable holidays.”
The film, directed by Shashank Khaitan and starring Bollywood stars Alia Bhatt and Varun Dhawan, will hit the screens on Friday, March 10, 2017 across India.
Currently, SilkAir and Singapore Airlines have combined operations from 11 Indian cities, namely Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, Thiruvananthapuram and Visakhapatnam connecting to over 100 destinations via its hub, Singapore.