Tourism Breaking News
To further elevate Singapore’s presence in India, the Singapore Tourism Board (STB), Changi Airport Group (CAG), and Sentosa Development Corporation (SDC) have announced a year-long partnership, marking their first-ever tripartite collaboration focused on the Indian market. This partnership will run from 1 April 2025 to 31 March 2026, and is established to amplify Singapore’s brand visibility, foster deeper engagement with India’s travel trade, and boost awareness of drive excitement around Sentosa’s wide range of offerings and enhance Singapore’s positioning as a global aviation hub.
The collaboration will focus on introducing refreshed experiences in Singapore, with a special emphasis on targeting higher-yield Indian travellers. It will also include the Friends of Singapore Fellowship (FOSF) programme, which will bring 30 influential Indian digital content creators to Singapore. These influencers will create engaging, shareable content that highlights curated experiences across Singapore, including Sentosa Island, and Changi Airport, to shape a refreshed and exciting image of Singapore in the eyes of Indian consumers.
Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board said: “Building on the success of our roadshows and the strong interest from the Indian market, this tripartite partnership with Changi Airport Group and Sentosa Development Corporation will help us drive deeper engagement and create memorable experiences for Indian travellers. It reflects our ongoing commitment to strengthening the ties between Singapore and India, while presenting new opportunities for the travel trade to explore and share.”
