Singapore Tourism chooses golf to connect with C-suite corporate clients that are vital to stay competitive

STB India recently chose a golf platform in India called 4moles to connect with its C-suite corporate clients who have been organising premium MICE events overseas, at two networking MICE events held in Delhi and Bangalore, reaching key decision-makers. To stay competitive, especially in an environment where the common perception is that Singapore is expensive, STB believes it is vital to target corporates with an interest in hosting premium MICE events in Singapore.