Tourism Breaking News
SOTC Travel inaugurated its new retail store in Anand. The new store will serve as a hub for nearby areas of Nadiad, Dakor and Khambhat as well, thus reiterating the Company’s strategic focus to expand its footprint in the state. Gujarat features as an important source market for SOTC Travel and offers the company a range of valuable segments like Gen Z/new age travellers, millennials/young professionals, families, couples and business owners/traders.
The Company’s internal survey highlights insightful travel trends from Gujarat. A significant 70% of Gujaratis are keen to take a holiday and to cater this high potential market, SOTC Travel has introduced an array of offers like special Gujarati tours Gurjar Vishwadarshan, Early Bird discounts, complimentary cruise experience on Europe Holidays, ready to book and customized holidays. Customers are also displaying growing interest for experiential holidays, adventure holidays, domestic tours and cruises.
Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “Gujarat has been a strong source market for us at SOTC, and we continue to witness high uptick in demand. We are delighted to open our new franchise store in Anand that also caters to nearby locations of Nadiad, Dakor and Khambhat. The store is centrally located thus allowing us to target valuable segments like Gen Z/new age travellers, millennials/young professionals, families, couples and business owners/traders. Our expanded portfolio of holidays have something for everyone – from customized holidays to luxury and premium holidays, also group escorted tours.”
