Building on its extensive recovery efforts in India , South African Tourism is all set to host their biggest, independent travel trade initiative in India – their annual Roadshow. This in-person roadshow will be the first mega-event post-pandemic and will travel to the 4 Indian cities of Delhi, Ahmedabad, Bengaluru and Mumbai from 07th to 11th March 2022. Capitalizing on the massive growth potential offered by the Indian outbound traveller segment, the approximately 20-member South African trade delegation will take the opportunity to educate and enable Indian trade partners to sell the destination holistically, responsibly and safely. In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs and women-owned companies will showcase their product and services, while engaging Indian travel and trade associates.