South Indian style weddings attract Europeans in Pondicherry, TN market to reach $10 million by 2025

Sriharan Balan, Managing Director, Madura Travel Service, said, ‘Weddings have emerged as significant game-changers post-COVID. Europeans are increasingly interested in embracing the South Indian way of getting married. Pondicherry, in Tamil Nadu, is attracting numerous French nationals to wed in the South Indian style with a touch of beachside ceremonies. This trend has just begun, and we anticipate it to become a market worth a minimum of $10 million solely in Tamil Nadu by 2025.”