After strategic tie-ups with eight state tourism departments across India, Stayzilla gets on board with Agri Tourism Development Company Private Limited (ATDC) to promote Agri Tourism homestays. ATDC is a private organization which stands to endorse agriculture tourism to achieve income, employment and economic stability in rural communities in India. It also helps to boost a range of activities, services and amenities provided by farmers and rural people to attract urban tourists to their area, thus providing opportunity for urban people to get back to the roots.
The MoU was signed between Western Region Office of Stayzilla and ATDC Pune Headquarters. Ankit Rastogi, Vice President Marketplace, Stayzilla, said “India is largely an agrarian economy and most of the festivals and culture are centered at agriculture. The real taste of Indian culture lies in the villages and adding agri-tourism to the portfolio is a logical progression. With this collaboration Stayzilla becomes the strongest proponent of experiential tourism in India. Our associations with different state governments also share the same vision towards rural tourism.”
Stayzilla will collaborate with ATDC to promote agri tourism by empowering the farmers to market their homestays with the support of Stayzilla’s platform. Under this MoU, more than 300 agri tourism stays will be listed on Stayzilla to provide an enhanced experiential stays for the tourists where they can stay with the local people in the rural areas. The MoU also provides for joint workshops by Stayzilla and ATDC in which the farmers will be trained on travel technology and Agri- tourism.
“The sole objective of ATDC is to promote agri tourism by all means possible and take up initiatives that works for promotion of our rural communities. Promotion of agri tourism is a big vision and it is one sector which cannot grow to its true potential without support from organizations like Stayzilla. With agriculture becoming a more strenuous and less profitable sector for the majority of the Indian population, we have developed the concept of homestays that are leading the way towards sustainable livelihoods for many farmers and their families. With Stayzilla we look forward to enrich the agri tourism experience by providing certified quality home stays,” said Pandurang Taware, Managing Director, ATDC.