IHCL announced a framework to drive its sustainability and social impact measures under Paathya. Speaking on the occasion, Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER), Government of India, G Kishan Reddy, said “Sustainable and responsible tourism is the way forward and the Government of India is already working in this direction. The government and the industry together are exploring ideas, solutions, and strategies to face the environmental and societal challenges. I applaud IHCL for its holistic approach of Paathya and for leading the path for the sector.”