Tourism Breaking News
India’s love affair with Switzerland just got more intense as more Indian tourists begin to explore the beautiful Alpine country not just during the summer months, but through seasons like autumn and winter too. With a rapidly changing profile, Indian tourists are now exploring off beat destinations, off peak seasons, more adventure, more luxury as well as local culture which is exactly in line with Switzerland Tourism’s long term strategy for long haul destinations.
At a recently held meet organised by Switzerland Tourism, at Martin Maier, Consulate General’s Residence in Mumbai, CEO, Switzerland Tourism, Martin Nydegger; Christian Schoch, Director India, Switzerland Tourism, and Ritu Sharma, Deputy Director and Marketing Head – India, Switzerland Tourism threw light on the diversity of the country across seasons.
Traditionally, Indian tourists have preferred summer as their go-to season, especially amongst families, due to school holidays. Most Indian travellers usually travel to Switzerland in the May-June period to also escape the heat in India. However, over the past few years, there has been a change in preferences as well as the profile of the typical tourist, who is now travelling to Switzerland throughout the year. Moreover, a second peak is being seen in the autumn and early winter seasons. The profile of the Indian tourist has evolved with couples, friends and solo travellers also growing along with the more typical family traveller. These travellers are now open to travelling to Switzerland in Autumn to see the changing colours of Fall, and also during their winter holidays, to especially enjoy local Christmas markets and other winter experiences (not necessarily skiing but sledging, snow-shoeing, etc.)
