Tag Archives: IATO

IATO has proposed an ‘Incredible India Endorsement’ programme to engage leading Indian brands and industry icons as tourism ambassadors. The association also emphasised joint promotion and support for the tour operators approved by the Ministry of Tourism-approved, including financial aid for brochures, digital marketing, and co-promotions with hospitality chains, airlines, and wellness brands.

The Indian Association of Tour Operators (IATO) has urged the Government of India to adopt a comprehensive and well-funded international tourism promotion strategy to position India as a leading global destination. Emphasising the sector’s vast potential to generate employment and economic growth, it called for focused, coordinated efforts across ministries, states, and private stakeholders.