Tag Archives: Incredible India

In the last decade, India’s sacred geography has not merely been visited—it has been rediscovered. The mountains are no longer just landscapes; they are living sanctuaries. From the snow-draped shrines of Kedarnath and Badrinath to the meditative calm of Bodh Gaya and the golden stillness of Sarnath, India’s spiritual soul has stirred—one pilgrim at a time. Tourism in this era was not crafted through brochures but through bhakti, memory, and the civilisational impulse to reconnect. Between 2014 and 2024, this spiritual awakening reshaped the country’s cultural map. Kedarnath, once a symbol of tragedy, rose like a phoenix—welcoming over 16 lakh pilgrims in 2024, up from barely 40,000 a decade earlier. Ujjain, rejuvenated as a city worthy of Mahakal, drew 7.32 crore visitors in 2024. Kashi, reborn in light and sanctity, saw 11 crore people walk its sacred lanes. Bodh Gaya and Sarnath quietly echoed across continents, drawing over 30 lakh seekers in 2023. And then came a moment that transcended statistics—the Pran Pratishtha of Ram Lalla in Ayodhya in January 2024. It was not an inauguration; it was a restoration of the civilisational heartbeat. In just six months, over 11 crore devotees arrived—not just to witness, but to belong. Equally monumental was the Mahakumbh 2025, the world’s largest spiritual gathering, with over 65 crore pilgrims at the confluence of faith and transcendence. Together, Ayodhya and Prayagraj became twin lighthouses of Bharat’s spiritual renaissance. This was not tourism—it was homecoming. Under Prime Minister Narendra Modi’s leadership, this return was given shape, infrastructure, and soul. No longer a checklist-driven industry, tourism became a national mission to rediscover the sacred self. PM Modi’s visionary mantra— “Wed in India, Visit India, Invest in India”—recoded …

With the allocation for Incredible India campaigns abroad cut down drastically, Rajiv Mehra, President, IATO, said, “The government announced to develop 50 destinations this year but we are yet to see any progress in the projects announced in 2023. We have no idea what will happen with earlier announcements. But a decrease in promotional activities overseas will impact tourism activities.”

Puneet Chhatwal, Chairman, CII National Committee on Tourism and Hospitality, and MD & CEO, IHCL, says, “Tourism is not just about economic value and job creation, but also about cultural diplomacy, fostering deeper global connections. India is at an inflection point, moving from ‘Incredible India’ to ‘Inevitable India.'”

During the 18th CII Annual Tourism Summit, Mugdha Sinha, DG, Ministry of Tourism, GoI, said that infrastructure is the scaffold that holds the tourism sector together. “But it is actually how we position ourselves. So, I think the framing of the idea of Incredible India as a tourism product needs to get better,” she added.

Ministry of Tourism has developed Incredible India thematic brand films for welcoming of foreign tourists to the country which have been specifically curated for the leading overseas market. Brand films are being circulated domestically and internationally for promotion purposes.

Pan-India domestic tourism revival initiative has been introduced in the form of India City Walks Festival™ (ICWF™). It is supported by United Nations World Tourism Organization (UNWTO) and Incredible India (Ministry of Tourism, Government of India). This initiative is in line with the ‘Vocal for Local’ and ‘Atmanirbhar Bharat’ missions of Hon’ble Prime Minister. The focus of India City Walks Festival™ is on heritage, monuments, history, tradition and city sightseeing destinations for walks, storytelling sessions, events, and experiences both on-ground and virtual. The Festival is the initiative of India City Walks (ICW®), three-time National Award recipient and Hall of Fame award recipient operating under parent company City Explorers Private Limited. The India City Walks Festival™ is being organised, and on-boarding of locals is ongoing to register as Hosts. It begins with the curtain raiser walks (virtual and on-ground) in Delhi, Jaipur, Indore, Gwalior, Chandigarh, Agra and Varanasi. In February 2021, successful training and events took place in the state of Uttarakhand with Uttarakhand Tourism Development Board. More events in India City Walks Festival™ are lined up for March and April, 2021. India City Walks Festival™ (ICWF™) aims to take people on a journey of exploration around cities of India to reveal iconic locations and little-known facts and best-kept secrets. Join the biggest heritage and cultural festival of all times to celebrate your city and your neighbourhood. To register, fill the Google form: https://cutt.ly/submit-entry For more information, check https://www.indiacitywalks.com/festival/ or get in touch at +91 9899692790 | indiacitywalksfestival@gmail.com

Ram Nath Kovind, President of India, launched the Ministry of Tourism website on important Buddhist sites indiathelandofbuddha.in and a new film showcasing the Buddhist sites in the country at the inaugural function of  International Buddhist Conclave 2018, held at Vigyan Bhawan in New Delhi. This website is different from the Incredible India website which was launched recently. Apart from that, as part of Ministry of Tourism’s Incredible India 2.0 campaign, Kovind also launched a new ad film which showcased Buddhist tourism sites across the country.  

Since the launch of a revamped version of Incredible India website, 1.6 million visitors have visited the website as on August 2, 2018, engaging in the immersive experience of India’s heritage, festivity, spirituality, museums and adventure. The composition of website traffic from the top five countries are Russia (19%), India (12%), UK (10%), US (9%) and Italy (6%). The website showcases India as a holistic destination, revolving around major experiences such as spirituality, heritage, adventure, culture, yoga, wellness and more. It follows the trends and technologies of international standards, that aims to project India as a “must-visit” destination, among its overseas travellers. It has many useful features to make it more interactive and to provide a deeper engagement to the travellers visiting the website. The new site now allows the Ministry of Tourism to engage effectively with visitors across web and social channels and measure engagement, to deliver real time personalised experiences for each visitor, based on their interest and travel persona. The website also brings online a series of compelling visuals, which will give the user an immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure.

K J Alphons, Union Minister of State (I/C) for Tourism has launched the new Incredible India website which showcases India as a holistic destination, revolving around major experiences, such as, spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards with an aim to project India as a “must-visit” destination, among its overseas travellers. Launching the new dynamic and interactive website with latest platform and technology, the minister hoped that the website will evolve as one of the best in the world. He also said that the new website is more interactive and it will have all the required content and further, the content shall be updated in a timely manner. Alphons thanked the stakeholders like Tech Mahindra, Google, Adobe and NIC team who were involved in the development of the website. Speaking at the event, Secretary Tourism, Rashmi Verma said that new website will suggest a visitor the options and there is no need of any queries. She also added that the website will provide information all over the world even about exotic destinations of the country. The Secretary also conveyed that the website has already started getting visits from US, Russia and China. The website has many useful features to make it more interactive and to provide a deeper engagement to the travelers visiting the website. With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across Web & Social channels and measure engagement.

The much-awaited revamped ‘Incredible India’ website, which was announced on World Tourism Day on September 27, 2017, is likely to be launched in the next three weeks, revealed Meenakshi Sharma, Additional Director-General, Ministry of Tourism, Government of India. “We have launched a beta-version of the website recently for trial and are awaiting suggestions. Once that is done, we will be replacing the current website with the new one. The new website is more dynamic and interactive. Also, we will be updating the website after every two months and showcase a new theme.”