Tag Archives: Jammu & Kashmir

Omar Abdullah, Chief Minister, Jammu & Kashmir, revealed plans to develop nine new tourist destinations with multilateral funding. Speaking at ICC Aviation and Tourism Conference, he emphasised shifting from volume to value tourism to ease pressure on saturated hotspots like Gulmarg and Srinagar. “We must move up the value chain,” he said, adding that newer sites would boost sustainable growth and tourist experience.

Omar Abdullah, CM, Jammu & Kashmir recently apprised the legislative assembly that over 4.40 crore tourists, including 1.20 lakh foreigners, visited Jammu and Kashmir in the past two years. To further promote tourism, the UT has allocated ₹390 crore for tourism development. in financial budget 2025-26

As per Raja Yaqoob Farooq, Director Tourism, J&K, in 2024, the Union Territory witnessed 2.7 million tourist arrivals. Furthermore, the J&K administration launched an ambitious plan to develop 75 new tourist destinations, 75 heritage and cultural sites, 75 Sufi and religious sites, and 75 adventure treks, to attract tourists across all four seasons.

Gajendra Singh Shekhawat, Minister for Culture and Tourism, GoI, announced that under the decongestion and new product development initiative, several big-ticket projects worth ₹8,000 crore have been submitted by states. In Jammu & Kashmir, three new tourist destinations are being developed under a budget of ₹5,600 crore.

Anoop Kanuga, MC Member, TAAI, said, “The potential to host weddings in J&K is immense, primarily due to its scenic locations and cultural richness. To tap it, the govt can help support the MICE community by improving infrastructure, strengthening security and offering subsidies to attract event organisers and agents to host weddings and MICE tourism events in the region.”

In a bid to boost tourism in Jammu and Kashmir, FHRAI organised a pivotal gathering of tourism stakeholders. The event ignited discussions to propel Union Territory’s tourism development through regulatory frameworks, facilitating investments, and implementing innovative marketing strategies to showcase J&K as a premier tourist destination.

Skyview by Empyrean, a 22-acre mountain harbour that seamlessly blends premium hospitality, adventure, nature and luxury in Sanget Valley, Patnitop, Jammu & Kashmir, has established itself as the region’s architectural pride since it opened its doors to the public 5 years ago. The premium property’s six categories of rooms and suites as well as the 200-seater Pine View Banquet and its restaurants – Banana Leaf and the Skyview Café reflect nature-inspired decor themes and have kept alive local, traditional building and masonry techniques in some form or another. These sustainable, eco-friendly design themes have been given shape through the Sylvan form of architecture and the use of Jammu and Kashmir’s age-old, traditional earthquake-resistant and eco-friendly dhajji-dewari building and masonry concept. The Persian word ‘dhajji’ was used by carpet weavers to describe a quilt patchwork. ‘dewari‘ is the Persian word for ‘patchwork quilt wall’. Skilled masons of the region construct symmetrically shaped squares, rectangles, and triangles of light timber frames packed with masonry infills that are weather, sound and earthquake proof. Guests can experience the warmth and intricacies of the region’s rich heritage and culture in stand-alone rooms and suites overlooking the scenic Sanget valley with panoramic mountain views of the Shivalik range or expansive views of the property’s in-house world-class Gondola — India’s highest and CEN certified Gondola. The rooms and suites at Skyview by Empyrean take inspiration from the rich heritage and architecture of the region while adhering to sustainable practices. The 237 sq. ft Gondola View Deluxe Rooms and the 277 sq. ft. Gondola View Premium Rooms featuring unique dome-shaped roofs are inspired by the natural environment of the region, with the warm and cosy interiors lending the …

At ‘Tourism Beyond G-20 Revealing J& K’s Tourism Treasures’ organised by the J&K Committee of ICC, Jyoti Mayal, President, TAAI, said, “The significance of environment-friendly travel to Kashmir, is to guarantee the prosperity of the state, the necessity of preserving the environment and creating more equitable tourist initiatives.”

Syed Abid Rasheed, Tourism Secretary, Jammu & Kashmir, expressed his commitment to develop J&K’s Warwan into a tourism hub. Also, he made commitments to set up homestays & identify three trekking routes to attract domestic and international trekkers. 

Manoj Sinha, LG, J&K, predicts that the UT has recorded over 1.27 cr tourists this year till date, which is expected to cross last year’s high record by the year end. He also credited the restoration of peace and normalcy for such large tourist numbers in J&K.