Tag Archives: Suman Billa

Suman Billa, Additional Secretary & DG Tourism, GoI, revealed that the Ministry of Tourism will soon launch a revamped global promotion and marketing plan to strengthen inbound tourism. The strategy targets key source markets with focused promotions, collaborations with global brands and influencers, and enhanced synergy with states under the unified Incredible India brand, alongside a renewed push for MICE tourism.

Suman Billa, Additional Secretary & DG Tourism, Govt of India, highlighted that tourism in India is at the cusp of a long-term growth cycle, presenting immense opportunities for youth. He advised the youngsters not to restrict themselves to traditional hospitality roles but to embrace entrepreneurship, particularly in under-leveraged areas like tourism products and experiential offerings. According to him, India needs innovative thinkers who can develop unique travel experiences and showcase them globally, making entrepreneurship a vital driver of the sector’s future growth and competitiveness.

On the occasion of World Tourism Day, the Prime Ministers’ Museum and Library (PMML) in New Delhi hosted a roundtable discussion to position the state-of-the-art facility as the capital’s premier cultural and tourist destination. The event was attended by Suman Billa, Additional Secretary & DG Tourism, GoI, along with key stakeholders from the travel and tourism industry. Ashwani Lohani, Director, PMML, highlighted that such initiatives reflect the institution’s sustained commitment to showcasing this establishment of national importance while delivering tremendous value to visitors. The discussion emphasised strengthening cultural tourism and enhancing visitor engagement, further establishing PMML as a must-visit landmark in Delhi.

Suman Billa, Additional Secretary and Director General, Ministry of Tourism, Government of India, highlighted that GST rationalisation will aid India’s tourism industry. “Reduction of tax rates from 12 per cent to 5 per cent will result into notable consumer savings,” he said, acknowledging that minor issues around Input Tax Credit require coordination with the GST Council. “The government’s overall policy direction strongly supports the sector’s expansion.”