Taiwan Tourism Administration (TTA) showcased Taiwan’s potential for Incentives at ITB INDIA 2024, under the theme “Explore Taiwan, Explore New Asia.” This participation marks a significant step in strengthening tourism ties between Taiwan and India. Indian outbound numbers have increased to 92 per cent of pre-pandemic levels from January to June, compared to the same period in 2019. The Taiwan Pavilion at ITB INDIA attracted numerous industry players, facilitating discussions on cooperation opportunities across sectors, including business travel, incentive travel, and wedding photography. With Indian visitor numbers rebounding, Taiwan is rolling out the red carpet for Indian travellers. The delegation was led by Cindy Chen, Acting Director, Taiwan Tourism Administration, Singapore Office; TTA delegations participated at the ITB, Mumbai after a successful showcase at the Taiwan EXPO 2024 in New Delhi in July. The vibrant Taiwan Pavilion at the ITB, Mumbai was a standout, featuring stunning visuals from the serene Sun Moon Lake to the modern skyline of Taipei 101. The captivating displays showcased Taiwan’s blend of natural beauty and urban charm, attracting industry leaders to explore partnership opportunities. Chen remarked, “The ITB INDIA travel show is an exciting opportunity for us to present Taiwan’s warm hospitality, rich cultural experiences and robust infrastructure. We are here to strengthen our collaboration with Indian travel partners that will lead to new opportunities for both the markets. We’re eager to welcome more Indian tourists and create unforgettable journeys tailored just for them.” Joining Director Chen were Allen Chang, Manager, TTA, and the stakeholders, including Paul Yeh, Shi Chun Travels, Paul Hsieh, Edison Travel, Emily Chiu and Elizabeth O. Salim, Apple Tour, and Hank Yen, EVA Air. The initiative aimed at highlighting ease of …
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