Tech-savvy, adaptable Gen Z driving changes in travel preferences in digital age: Noesis

The millennial generation and Gen Z are driving change in the hospitality business and it is important to understand their expectations. The incredibly tech-savvy and adaptable Gen Z are leading to changes in travel preferences in this digital age. For them, 4 out of 5 methods for planning a trip are online-based channels. Thus, a shift from multichannel marketing to omnichannel marketing will be more effective. As a result, the hospitality sector must adapt to these developments. This generation is the first digital natives and value experiences.