Thomas Cook and SOTC launch European Holidays 2024 early to allow customers to get visa in advance

Despite visa challenges, Europe continues to lead preferences of Indian travellers, and this is reiterated in Thomas Cook and SOTC’s data – with over 55% of its customers indicating keen interest to travel to Europe for Summer 2024. Hence, aimed at catalysing demand and accelerating bookings, Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, have launched their European Holidays 2024, exclusive group-escorted tours – with multiple departures from key metros and customised holidays, commencing March 2024. This first mover initiative by Thomas Cook and SOTC will benefit early bookers by enabling them apply well in advance for their visas.