Thomas Cook focuses on enhancing customer experience

With around 27 per cent of its overall business be it the holiday side and 15 per cent of its foreign exchange business coming through the online channel Thomas Cook is now focusing on enhancing customer experience. Speaking at a media interaction Mahesh Iyer, Executive Director & CEO, Thomas Cook (India) Ltd said, “As a channel we have seen decent growth coming in and we are clocking around 30 per cent CAGR year on year and are quite optimistic on the future of online business. Our focus in the long term is on customer experience. If we look at the current summers we are operating we have packed new experiences like curated food menu by Ranveer Brar, Boman Irani doing a red carpet night for our travelers. We have also launched Japan this year in terms of adding new destinations and have already crossed 1000 passengers.” In terms of forex Thomas Cook is looking to bring more digital options for the customer. It is working on a premium product and will soon be launching a mobile card which will allow customers to use their prepaid card on the NFC platform. He further added, “There is lot of innovation and product development happening with an underline of technology. We launched our customer self service app which allows the customer to keep tab on their bookings, visa status, itineraries etc.”