Thomas Cook India eyes student segment for forex business

In a move to capitalise on the significant and growing student travel segment, Thomas Cook (India) has launched ‘Study Buddy’ – a student-focussed foreign exchange promotion available across Thomas Cook India’s omni-channel network, including over 150 foreign exchange outlets pan India, and extends over a three-month period ending September 30, 2018.
Deepesh Varma, Senior Vice President, Foreign Exchange – Sales & Relationship Management, Thomas Cook (India)  said, “The student travel market in India is a significant opportunity and at Thomas Cook India we have already witnessed impressive growth of 20-25 per cent YoY. Hence in an initiative to inspire demand and maximize transactions, we conceptualized ‘Study Buddy’, timed to coincide with the student travel season. ‘Study Buddy’s’ attractive offers and assured gifts are intended to delight the value seeking student community. Being a specialist in Foreign Exchange, our core product-service offering includes Remittance of university/tuition fees, forex prepaid cards and currency notes backed with years of experience in guiding students and parents on changing forex regulations and the safest way in carrying foreign exchange abroad.”Against the backdrop of a steady increase in Indian students opting to study abroad for graduate and post graduate studies, Thomas Cook India has registered a 20-25 per cent YoY growth in its foreign exchange student business over the last three to four years. Given the strong growth potential and in a focussed initiative to catalyse demand and expand its student market-share, Thomas Cook India has launched a three-month strategic Study Buddy promotion- timed strategically to target the critical booking window for student travel.