Encouraging the travel trade to sell more sustainable tours to their clients, Misha Gambetta, Director India, Switzerland Tourism, says, “Visitors looking for sustainable offers are often lost in the vast landscape of labels. The travel trade can guide them towards booking sustainable experiences in Switzerland by informing them about the ‘Swisstainable’ emblem that they can find on hotels, restaurants and other establishments that provide tourism services. They can also continue encouraging travellers to buy the Swiss Travel Pass and explore the country via public transport over private cars to reduce pollution.”