UNWTO will focus on innovation and digital transformation in tourism sector

Alphons Kannanthanam, Minister of State (I/C) for Tourism along with a delegation of senior officials attended the 108^th session of UNWTO Executive Council from May 23- May 25  in San Sebastian, Spain, in which it was decided that, in order to address new challenge and trends, UNWTO will pay special attention to scaling up innovation and digitisation in the tourism sector.
During the three day Executive Council meeting, the minister chaired the ‘Programme and Budget Committee’ meeting of UNWTO.  Kannanthanam highlighted the role of tourism in socio-economic development through job creation, enterprise and environment development and foreign exchange earnings. He also brought out the impact of innovation and new technology, which have become key factor for competitiveness of every economic sector including tourism.
The minister also had a meeting with the Secretary-General of UNWTO,  Zurab Pololikashvili and discussed on developing a Joint Action Plan focused on Tourism Innovation and Digital Transformation including the positioning of India on this Action Plan of UNWTO. The discussions also included involving UNWTO in developing tourism as a strong agent for the better future of the world and establishing the Global Public Private Partnerships. The subject regarding strengthening the relationship between India and UNWTO was also discussed in this meeting.