VisitBritain has announced its two-city sales mission in January 2020. The tourism authority will conduct its sales mission in India after a gap of three years. The sales mission is scheduled to take place in Mumbai followed by New Delhi on January 13, 2020 and January 15, 2020, respectively. Vishal Bhatia, Country Manager, India, VisitBritain, said, “For this we have the biggest ever contingent from the UK participating this time which speaks volumes about the demand they see from India and the kind of confidence we have in the market. We are looking at around 44 companies from British organisations across DMCs, DMOs, as well as UK Visas & Immigration coming in for this.”
The primary focus for the participants will be leisure but there will be many suppliers who will also focus on MICE. Bhatia adds, “There will be a big contingent from north of England as well. Marketing Manchester has been working extremely closely with us over the years and we have 20-odd suppliers coming from the north who can handle big MICE groups as well – like the Lancashire Cricket Club which is where the India-Pakistan match took place in June. The trade will also be able to meet some football clubs who can host big MICE groups. We have a lot of suppliers coming in for the first time, almost 60-70 per cent are first-timers. This is possibly due to new air connections launched recently between India and the UK.” The last such sales mission was conducted in 2017 in Pune with 22 suppliers from the UK who met 90-odd hosted buyers from India.