VisitBritain forecasts £32.5 billion spend by international visitors, up 5% from 2023 and 14% from 2019

VisitBritain’s latest inbound tourism forecast estimates £32.5 billion will be spent by international visitors in the UK this year, up 5% on 2023, and up 14% on 2019. Looking at visits to the UK, 38.7 million visits are forecast, up 2% on the 38.0 million seen in 2023 however still 5% shy of 2019 levels.