“Devise ways to promote domestic tourism among India’s 22 million outbound travellers”

Gurbaxish Singh Kohli, VP, FHRAI, says, “Hospitality, Travel & Tourism’ has been worst hit and a strong push from the government is required to ensure that these sectors are not wiped out. The first thing that comes to my mind is to explore ways to promote domestic tourism among India’s 22 million outbound travellers. What we must focus on today along-with the various state governments is creating awareness and putting together fantastic attractive packages to promote domestic tourism. We can make this happen when each State in India pulls up its socks and considers the neighboring State its competitor. Mere words will not work. We will have to read ourselves now, for international as well as domestic competition. We need to focus now on projecting the market condition, when it eventually will open and offer the inbound and outbound travelers offers they can’t refuse. For this, we need the help of the Government, without which nothing can happen. We can plan a lot but without the right backing and implementation, nothing can happen.”