We expect 2 million arrivals from India this year with new marketing strategy, new segments: Thailand Governor

Thailand is expecting around 2 million Indians in 2024 with a new marketing strategy focusing on PASS. Thapanee Kiatphaibool, TAT Governor, shares, “This includes Partnerships, Accelerating digitally, Subculture movement & Sustainability. New segments in focus include senior citizens and women travellers.”