On occasion of World Tourism Day, UNWTO Secretary-General Zurab Pololikashvili said, “The potential of tourism is enormous, and we have a shared responsibility to ensure it is fully realised. On World Tourism Day 2022, UNWTO calls on everyone, from tourism workers to tourists themselves, as well as small businesses, large corporations and governments, to reflect and rethink what we do and how we do it. We need effective public-private partnerships in tourism for inclusive recovery and I look forward to working closely with WTTC CEO Julia Simpson.”