UN World Tourism Organization (UNWTO) Secretary-General Zurab Pololikashvili said that the organisation supports PM Modi’s efforts to promote tourism in India, a country rich in culture with “huge potential” to attract more investment in the sector and promote more tourism because “India is one of the richest countries in the world with its cultural assets, and it means that tourism is here.” UNWTO has signed an MoU with Indian government on the sidelines of G20 Tourism Working Group meeting in Goa that includes many projects.