According to UN Tourism, global tourism reached 1.4 billion international arrivals in 2024, achieving 99% of pre-pandemic levels. This represents an increase of 11% over 2023, or 140 million more international tourist arrivals, fuelled by strong post-pandemic demand, robust performance from large source markets, and the ongoing recovery of destinations in Asia and the Pacific.   

New research by SHR reveals that hotels allowing Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads. An analysis of 27 million CPC impressions shows that hotels pay an average of 47% more per click compared to offering the lowest rate on their own website. 

In 2024, 715 deals, including mergers, acquisitions, private equity, and venture financing, were announced globally in the travel and tourism sector, marking a 4.3% decline from 747 in 2023, according to GlobalData. The UK, India, and Japan saw growth in activity by 10.8%, 36%, and 45.7%, respectively. 

A Rs 150 crore tourism development project, approved by the Asian Development Bank (ADB), has been launched in Manali to enhance tourism infrastructure and create new facilities. Sukhvinder Singh Sukhu, Chief Minister, Himachal Pradesh, announced the initiative, aimed at boosting the region’s appeal as a key tourist destination. 

The Bihar government has initiated the development of three new five-star hotels in Patna to meet the rising demand from tourists and support the state’s industrial growth. These hotels aim to boost economic activity and create new employment opportunities. The construction will focus on state-of-the-art facilities while prioritising the preservation of heritage.

The Federation of Hotel & Restaurant Associations of India (FHRAI) has called on the government to introduce reforms in the 2025-26 Union Budget to support the hospitality and tourism sectors. A key recommendation from the association is granting infrastructure status to hotel and convention centre projects with investments of INR 10 crore or more.

India remains a key source market for Singapore, and Kean Bon LIM, Area Director-India, South Asia, Africa, Singapore Tourism Board, shared insights into their 2025 plans to draw more Indian travellers. “We have a three-city roadshow planned for February in Chandigarh, Mumbai, and Bangalore to further engage with Indian travellers and promote Singapore as a preferred destination,” he said.

The TAFI Convention 2025 has concluded in Ninh Binh province of Vietnam. Ajay Prakash, President, TAFI, said, “We hope that after this convention, while the number of Indian tourists continues to grow, Ninh Binh will see a greater number of tourists because it is a perfect destination for Indians.”

Gajendra Singh Shekhawat, Minister of Tourism highlighted the crucial role of the private sector in driving the growth of tourism. “The tourism sector, wherever in the world, has grown. The private sector’s initiatives and contributions play a vital role. So, in India as well, looking at the growth and potential of the tourism sector, the investment by the private sector is much solicited” he said. 

Arjun Sharma, Chairman, Select Group, said, “The industry must recognise that the high prices of hotels in India are considered normal on a global standard. Certain markets seek lower pricing; however, high prices are not a major concern as long as they are backed by exceptional service. The Indian hospitality sector consistently ranks among the top globally in terms of service quality. Thus, it is evident that the sector still has considerable scope for further growth in average daily rates (ADR).”