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Tourism Malaysia returns to ATM for the 29th year

Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continues to the Middle Eastern region. The Malaysian delegation is led by the The Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts & Culture Malaysia, to participate once again in the Arabian Travel Market (ATM) in Dubai from 1st to 4th May 2023 at Dubai World Trade Centre (DWTC). The four-day ATM offers Malaysia as an excellent platform to market and promote the latestattractions and destinations for shopping, family fun, eco-adventure, honeymoon, luxury holidays, as well as safe travel destination. ATM 2023 also marks the 29th anniversary of Malaysia’s participation in this prestigious event, which is a strong testimony to the country’s support to the event and its commitment in attracting more Middle Eastern tourists to Malaysia.   As in previous years, this prestigious annual event sees the participation of a strong Malaysian delegation from 76 organizations comprising hotels and resorts, travel agents, tourism products owners, representatives from various state governments, including Langkawi Development Authority (LADA), Penang Global Tourism, Sabah Tourism Board, Sarawak Tourism Board, Tourism Melaka, Tourism Pahang, and Tourism Johor. The mission aims to reinstate and enhance the commitment to establishing good tourism cooperation, engaging in future collaborations, and cooperation with the travel and tourism industry in the region. Honourable Khairul Firdaus said during the launch, “In line with the Visit Malaysia in 2025, Tourism Malaysia will strive to attract more tourists from the Middle East to Malaysia. We are confident that we will be able to achieve our target to put Malaysia as the top destination for Muslim travelers,”. Throughout the event, the Malaysian delegation is scheduled to meet up with the top management of a few …

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Generative AI and sustainability are driving investment in the tourism technology segment, Plug and Play experts tell attendees at ATM 2023

Generative artificial intelligence (AI) andenvironmental, social and governance (ESG) activities are attracting the highest levels of investment in travel technology at present, according to innovation specialist, Plug and Play. Experts from the Silicon Valley-headquartered firm shared a range of insights into the latest investment trends on the Travel Tech Stage at Arabian Travel Market (ATM) 2023, which will conclude today at Dubai World Trade Centre (DWTC). Speaking on the third day of the show, innovation specialists explored how travel startups are being affected by macroeconomic headwinds and fears of a global recession as part of the ‘Investment Trends Leading Travel Tech’ session. Kristie Choi, Early Stage Tech Investor at Plug and Play, noted that venture capital (VC) investment witnessed a “dramatic pullback” in the second half of 2022, a trend that continued into Q1 2023. “While this looks pretty scary, there are still billions of dollars of dry powder out there to be gained,” she told attendees. “Travel tech round dynamics tend to follow similar patterns as the wider tech market, and we are seeing an increased focus on profitability and cash efficiency in this segment.” Choi said that the travel sector was leading the curve in terms of generative AI investment and adoption. This technology is being leveraged to enhance the customer experience by facilitating trip planning, automating refunds and back-office processes, and supporting content creation. ESG is also a major focus for the travel technology sector, she explained, with sustained investments in transparent data reporting and sustainable aviation fuel (SAF) serving to bolster the growth of responsible tourism. The influencer economy, meanwhile, is “driving business away” from online travel agencies (OTAs), according to Choi, as companies look to …

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ATM hosts annual ITIC Middle East Tourism Investment Session

The ITIC Middle East Tourism Investment Session has presented their annual ATM Investment Summit meeting at ATM 2023.Exploring the economic outlook for regional tourism, the session also delved into the relationship between sustainability and investment in the sector as well as the growing opportunities for women in the Middle East, focusing on Oman as a case study. Hosted by Gerald Lawless, Director ITIC Ltd, Invest Tourism Ltd and Ambassador WTTC, the summit opened with Nicolas Mayer, Global Tourism Leader PWC and Nicholas Maclean, Chairman and Managing Director CBRE Middle East. Sharing an optimistic view on the market Maclean said: “One of the key asset classes which is attracting special interest, particularly in the GCC is the opportunity for investors to capitalise on the hospitality industry. The profile of investors in the GCC is much more long term than in other markets around the world.” Saudi Arabia is a particular growth area for the GCC region with the Kingdom recording 93.5 million tourists in 2022. Commenting on the investment situation in Saudi, Mayer said: “In Saudi Arabia there is an acceleration of not just hotels and rooms, but the creation of entire destinations which entails a number of different asset classes, be it in entertainment, human capacity building or experiences. The tourism industry is seen as a transformational sector when it comes to meeting sustainability goals and the sustainability aspect is now front and centre when it comes to investment in the Kingdom.” The sustainability segment of the ITIC session was moderated by BBC Anchor Sameer Hashmi and the speakers for this session included: Amr El Kady, CEO, Egyptian Tourism Promotion Board; Dr. Abed Al Razzaq Arabiyat, Managing Director of Jordan …

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Sri Lanka Targets 2-million Indian Travelers by end of 2023

As part of its ongoing bilateral and cultural ties with its Indian counterparts, Sri Lanka Tourism organised a series of Road Shows in key South Indian cities. These series of roadshows were conducted with an aim to promote the destinations and tourism products of the serene island nation. The first road show was held at Chennai on 24th April, followed by at Cochin on 26th Apriland ended at Bangalore on 28th April. A delegation of over 30 Sri Lankan Travel Agencies and hotels participated at this event. The delegation was led by the Hon. Harin Fernando, Minister of Tourism and accompanied by Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Mr. Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau, Ms. Shirani Herth, Junior Manager, Sri Lanka Tourism Promotion Bureau (SLTPB) and ​Ms. Malkanthi Welikla, Manager – Marketing, Sri Lanka Convention Bureau. Hon. Harin Fernando, Minister of Tourism, said “Sri Lanka is experiencing a significant rise in tourist arrivals, particularly from India, which has now secured the top spot. In the first three months of 2023, we welcomed 46,432 Indian tourists. With an ambitious promotional campaign underway, we are aiming to attract 2 million Indian tourists this year. This increase in visitors has had a positive impact on tourism earnings, with Sri Lanka earning around 530 million U.S. dollars in the first quarter of 2023, compared to $482.3 million in the same period last year. We expect to generate a total of $3 billion in tourism revenue this year.“ He further added, “Sri Lanka values the Indian outbound market since it has been instrumental in driving tourism to our country. The country features a varied range of attractions and offerings, …

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Ōtautahi Christchurch Proud to Welcome Back the World

Next week more than 1500 international travel delegates and the country’s leading tourism operators will experience Ōtautahi during TRENZ, a four-day trade event designed to build relationships, broker business opportunities and explore new tourism experiences from the country’s visitation sector. TRENZ being held in Ōtautahi represents another significant milestone for the city. In 2019, prior to COVID, the tourism industry was valued at over $39 billion to the New Zealand economy, with $1 billion spent in the Christchurch economy while still in recovery post-earthquake. In 2010 visitor expenditure in the city exceeded $1.7 billion. The last time TRENZ was held in Ōtautahi was 2006. The trade show doubles not only as a business generating tradeshow, but as a chance for international travel trade and inbound tour operators to refamiliarise themselves with the city and region. “ChristchurchNZ is thrilled to welcome back TRENZ delegates to our vibrant city. For many of the delegates it will be their first experience of Christchurch. For others it will be their first time back since 2006 – they will be surprised and delighted,” says Kath Low, ChristchurchNZ’s Head of Tourism. “The program of appointments, famils and events is designed to nurture and re-energise as we reconnect in person after considerable time. It is Christchurch’s time to shine and we’re so eager to show it all off,” Low says. “TIA is proud to partner with ChristchurchNZ to bring this event back to life after the COVID disruption of the past three years. Prior to the pandemic, tourism was the most valuable sector to New Zealand’s economy and this is the industry’s chance to reconnect but also critically reimagine how travel and tourism will grow and develop …

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