Vinod Zutshi, Former Secretary, Ministry of Tourism and Nagesh Singh, Former Additional Secretary, Ministry of Rural Development, Government of India, inaugurated the three-day International Conference on Rurality, Ruralism and Rural Tourism – Challenges and Coping Strategies at Jamia Millia Islamia, Delhi. Organised by the Department of Tourism & Hospitality Management, Jamia Millia Islamia, the ongoing conference is being attended by delegates from eminent tourism institutes from India and 25 other countries. “Rural tourism is at a nascent stage but there is a lot of scope and potential to promote rural destinations in India. It is an untapped market and we need to identify more and more destinations across the country,” said Zutshi during the conference sponsored by Ministry of Tourism. MP Bezbaruah, Former Secretary, Ministry of Tourism; S K Misra, Chairman, Indian Trust for Rural Heritage and Development and Ex-Secretary, Ministry of Tourism; Sujit Banerjee, Secretary General ,WTTC India attended the event while Manish Sisodia, Deputy Chief Minister and Minister of Tourism, Government of Delhi is set to preside over the valedictory function. This conference will help bring various stakeholders on a single platform to discuss future tourism trends, ideas, implications and methodologies, theoretical and practical approaches for rural tourism development. The objective is to discuss the contemporary research in the area of rural tourism. The event will showcase rural life, art, culture, and heritage at rural locations and in villages, which have core competence in art and craft. Handloom, textiles, and also an asset base in the natural environment.

IndiGo has operated its inaugural flight to Allahabad from Bengaluru on November 15. The flight was welcomed at Bamrauli Airport by Nand Gopal Gupta Nandi, Minister of Stamp and Court Fee, Revenue, Civil Aviation with the Uttar Pradesh government, and team IndiGo at a ceremony. Allahabad-Bengaluru is the sixth RCS (Regional Connectivity Scheme-UDAN) route and the 60th destination on IndiGo’s network. William Boulter, Chief Commercial Officer, IndiGo said, “Allahabad is a key market for us and the fourth strategic launch in Uttar Pradesh after Lucknow, Varanasi and Gorakhpur on IndiGo’s network. We are strengthening our network from the state and hope to create more affordable, point-to-point connectivity for our passengers. IndiGo will continue to offer an on-time, courteous and hassle-free service and affordable flying experience always.” Both corporate and leisure customers who wish to plan their travel can book tickets via our official website. The introduction of these flights will bring Allahabad closer to the other cities of India with all-inclusive fares starting from Rs 2500.

Union Minister of State (I/C) Tourism K J Alphons, Arunachal Pradesh Chief Minister Pema Khandu and Arunachal Pradesh Tourism Minister Jarkar Gamlin inaugurated two projects under Swadesh Darshan Scheme of Ministry of Tourism at PTSO Lake in Tawang, Arunachal Pradesh. These projects are ‘Development of Northeast Circuits: Bhalukpong- Bomdila – Tawang Project & Nafra- Seppa- Pappu, Pasa, Pakke Valleys- Sangdupota- New Sagalee- Ziro- Yomcha Project’. Other important dignitaries were also present on the occasion. Speaking at the event, Alphons said, “The efforts of Ministry have shown positive results and the foreign tourist arrivals in the region have shown an upward trend over the years. The region received a total of 1.69 lakh foreign tourist visits during 2017 as against 1.45 lakh in 2016 registering a growth of 16.7% over 2016. The domestic tourist visits reached to 95.47 lakhs in the year 2017 against 77.71 lakhs registering impressive double digit growth of 22.8% over 2016. The increased number of tourists in turn has created better employment opportunity for the local population in the region.” Under the project development of Bhalukpong- Bomdila – Tawang, the Ministry has developed facilities like accommodation, cafeteria, wayside amenities, last mile connectivity, pathways, toilets, multipurpose hall at Jang, Sorang Monastery, Lumpo, Zemithang, Bumla Pass, Gritsang TSO lake, PTSO Lake, Thingbu and Grenkha Hot Spring, Lumla, Sela Lake. The facilities developed under Nafra- Seppa- Pappu, Pasa, Pakke Valleys- Sangdupota- New Sagalee- Ziro- Yomcha include helipad, trekking trails, rafting centre, log huts, craft bazaar, eco park, tourist facilitation centres, parking, festival ground, etc.  

The 23rd Europamundo Convention 2018 was recently held in Moscow (Russia), where Luis Garcia Codron, Director General, Europamundo Vacations; Berend Lund Christian, Director—Corporate Planning, Europamundo Vacations and Alejandro de la Osa, Director—Commercial, Europamundo Vacations addressed the invitees. The convention was attended by distributors and commercial teams from 41 countries. The distributors present from India included Akbar Holidays, Cox and kings, MakeMyTrip and Travel Tours. Aparna C Basumalik, Country Head, Europamundo, said, “This year, we were glad to be hosted in Russia for the three-day long convention. The entire family of Europamundo gathered to meet, work and spend a great time together.” She further added, “At the convention, we were able to share the next season’s brochure with our travel partners. The global brochure has 300-plus products. With all the programmes included, it is certainly the most robust brochure in the market.” Talking about the future plans, she mentioned, “In 2019, we will have several new introductions— Mexico, Philippines, Costa Rica and for travellers who prefer to have Indian meals in addition to the central Europe and east Europe we will have Spain too.” “This year too, Europamundo Vacations had a sterling performance carrying nearly 1,80,000 passengers on all tours put together. The Global Tours in their third year focused on the English-speaking market and recorded a 100 per cent growth with the many new countries like Canada/New Zealand/Singapore joining the sales force. India shone with over 30 per cent of the market share,” Basumalik said.

OYO Hotels has appointed Aditya Ghosh as the Chief Executive Officer (CEO), India and South Asia, effective December 1, 2018. With an experience of over 21 years, he has been entrusted with the responsibility of overseeing and growing the hotel business in South Asia, including India, Nepal and the other upcoming markets in the region. He will be a thought partner to every OYOpreneur, by enabling a work culture that rewards performance and celebrates diversity and inclusion. Commenting on his appointment, Ritesh Agarwal, Founder and Group CEO, OYO Hotels and Homes, said, ‘’In the last five years, OYO Hotels and Homes expanded its global footprints to over 500+ cities in seven countries, from Indonesia to the UK, with China and India as home markets. Today, we host guests from around the world in over 12,000 franchised and leased hotels and over 330,000 rooms. Of this, we have over 5500 leased and franchised hotels and over 143,000 rooms in India. This year, we also saw a 3x growth in revenue. As we grow our business, we feel it is essential to continue to invest in building one of the most influential leadership teams and bringing in professionals with an entrepreneurial mindset and from diverse backgrounds that can help lead the next wave of growth at OYO Hotels. With Aditya taking on this mantle for one of our home markets, India and the broader South Asia region, we are confident that he will be able to help OYO Hotels set new benchmarks in the hospitality industry and nurture a high-performing workforce. His business acumen, problem-solving capabilities and customer-centric approach to innovation helped him build an influential brand that is loved by all, makes …

The Tourism Authority of Thailand (TAT) has announced granting a visa-on-arrival fee waiver for tourists from 20 countries, including India. From November 15, 2018 to January 13, 2019, citizens of Andora, Bulgaria, Bhutan, China (including Taiwan), Cyprus, Ethiopia, Fiji, India, Kazakhstan, Latvia, Lithuania, Maldives, Malta, Mauritius, Papua New Guinea, Romania, San Marino, Saudi Arabia, Ukraine and Uzbekistan will be exempted from the 2,000 Baht visa-on-arrival fee for the purpose of touring in Thailand for not more than 15 days. Yuthasak Supasorn, Governor, TAT, said, “This is good news for Thailand’s tourism industry as we’re preparing a range of year-end activities and promotions, including the launch of Amazing Thailand Grand Sale ‘Passport Privilege’ during the same period.” Tourism promotions and events in the pipeline between now and January next year also include the New Year Electronic Music Festival in Pattaya from December 30-31, and TAT will hold the countdown celebration in five destinations in the five regions of Thailand: Chiang Rai in the north, Nakhon Phanom in the northeast, Ratchaburi in the central region, Satun with its world-renowned geopark in the south and Sa Kaeo in the east.

Air India will introduce three-times-a-week non-stop service between New York’s JFK International Airport and Mumbai, effective December 7, 2018. The flights will depart at 11:05 am from JFK on Wednesday, Friday and Sunday on 777-300ER planes. They will arrive in Mumbai at 12:10 pm the following day. To celebrate the launch of the only non-stop flight between JFK and Mumbai, Air India is offering special fares on the new route, from December 9, 2018 to May 11, 2019. All flights from the USA feature first, business and economy class and a choice of Continental or Indian cuisine. With the current JFK-Delhi daily service, the new flights bring non-stop JFK-India service to 10 flights a week, while increasing total non-stop services from the US to India to 36, nationwide. These include daily non-stop services from Newark (EWR) to Mumbai and Chicago (ORD) to Delhi, thrice weekly services from Washington (IAD) to Delhi, and nine times weekly flights from San Francisco (SFO) to Delhi. All flights offer convenient connections from the US to major cities across India, including Bangalore, Amritsar, Hyderabad, Chennai, Pune and more. Bhuvana Rao, Regional Head- Americas, Air India, said, “The additional New York to Mumbai non-stop service reflects the growing popularity of India as a business and leisure destination. Our flights are also among the most convenient for passengers travelling beyond Mumbai and Delhi, with customs and immigration formalities completed at the final destination on select connecting flights to major cities across India.”

Sarovar Hotels and Resorts expands its portfolio in the Delhi-NCR region, with the signing of a new project The Gaurs Sarovar Portico Greater Noida West. Owned and developed by Gaursons, the hotel is part of an 18-acre sports club and adjoins a sports stadium, giving it a unique locational advantage. Upon completion in mid-2019, The Gaurs Sarovar Portico will offer its guests 72 rooms with all upscale amenities, a specialty restaurant and bar, and a banquet hall and party lawns with a capacity of over 10,000 people. Further, the project comprises a spa, indoor activity area and access to an international fitness centre. Commenting on the development, Anil Madhok, Executive Chairman, Sarovar Hotels and Resorts, said, “We are extremely happy to extend our presence further into Delhi NCR. The opening of Sarovar Portico in Greater Noida West seeks to complement the demand for quality accommodation, keeping up with the increasing number of families calling Greater Noida their home. The hotel’s outstanding banquet and conferencing facilities will surely appeal to the corporates in the vicinity.”

Switzerland witnessed a 23.4 per cent increase in the overnights spent by Indians in Switzerland in 2017. Indian tourists are increasingly looking at Switzerland as a travel destination because of the plethora of options it offers to each traveller. In order to showcase these diverse options, Switzerland Tourism has taken its multiple offerings across Mumbai, Pune, Kolkata and Delhi through its recently-concluded annual roadshow. Switzerland’s increasing number of Indian overnights can be attributed to Bollywood actor Ranveer Singh coming on board as the brand ambassador. “This year has also been a very exciting one for Switzerland Tourism with Ranveer Singh continuing as our brand ambassador. He has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but 2017, thanks to Ranveer, the overnights have been extremely high. Our numbers this year are also encouraging – we are up 10 per cent in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in tier two and tier three cities as well our new e-learning modules on the Switzerland Travel Academy,” said Claudio Zemp, Director–India, Switzerland Tourism. The roadshows in all the four cities had a B2B session where Indian travel agents met and discussed business prospects and ideas with the Swiss delegation.

The Sri Lanka Tourism Promotion Bureau (SLTPB) has announced a new brand identity under the platform ‘So Sri Lanka’ which targets millennial travellers who select holiday destinations based on what they can hope to experience there. Revealed at World Travel Market in London, the new brand platform is grounded on the insight that Sri Lanka is more than just a destination, it’s a feeling. The brand platform has a contemporary, social and engaging design to reflect the heart and individuality of the country. It will roll out across all tourism promotion materials in a multi-channel, international campaign starting early next year. Madubhani Perera, Director—Marketing, SLTPB, says “There has never been a better time for a rebrand. Sri Lanka has just been named Lonely Planet’s Number One Destination for 2019. For us ‘So Sri Lanka’ symbolises our evolution with the digital revolution. The modern traveller goes online to seek inspiration and to find the next life-changing travel experience. ‘So Sri Lanka’ helps us evoke the inimitable feeling of our beautiful, vibrant, authentic and generous country through the smartphones of potential travellers.” Sri Lanka is the essence of a people renowned for their hospitality, a stunning landscape, rich biodiversity and a wealth of immersive experiences on offer for travellers. The rebrand marks the start of Sri Lanka’s fresh approach to destination marketing.