According to the HVS ANAROCK India Hospitality Review 2018, revealed that over 2016 and 2017, new hotel signings in the country remained in the region of ~170 signings, but in 2018, the industry set a record with signing of 201 hotels containing 19,128 keys, signalling a strong growth in investor sentiment. The branded hotel sector comprises of a collection of around 50 hotel companies, each actively competing to find mind share with hotel owners & developers, who are further looking to either convert or build a new property.