IHG signs deal for four Holiday Inn hotels to develop Buddhist Circuit

InterContinental Hotels Group (IHG) has signed a management agreement with Lotus Trans Travel to establish a four hotel portfolio under the Holiday Inn banner. Slated to open between 2020 and 2023, Holiday Inn Bodhgaya, Holiday Inn Kushinagar, Holiday Inn Gorakhpur and Holiday Inn Shravasti together will add over 450 rooms to IHG’s system and establish the company’s presence at the Buddhist tourism circuit.
As a part of the agreement, Holiday Inn hotels in Bodhgaya, Kushinagar and Shravasti will be refurbished and upgraded to ensure the portfolio is fully representative of the Holiday Inn brand globally. Holiday Inn Gorakhpur will be will be a new build hotel. Bodhgaya in Bihar, Gorakhpur, Shravasti and Kushinagar in Uttar Pradesh are some of the main pilgrimage centres for Buddhism in India and together form a part of ‘The Buddhist Circuit’ in the country that drives a great deal of religious visitors and international travellers to these states.
Sudeep Jain, Vice President—Development, South West Asia, IHG said, “We are excited to be collaborating with Lotus Trans Travel, who have a strong presence and a deep market understanding of Buddhist destinations in India. This signing adds to the rapidly growing presence of our well-recognised Holiday Inn brand across the country.”
Karan Rai, Director, Lotus Trans Travel, added, “We feel there is a need for quality branded accommodation in cities with immense travel potential such as Bodhgaya, Kushinagar, Gorakhpur and Shravasti, and are delighted to be partnering with IHG for our business in these markets.”