Category Archives: NTO (National Tourist Offices)

Japan National Tourism Organization Delhi office designates AllKnown Marketers as their India market representative

Japan National Tourism Organization (JNTO) Delhi Office has announced AllKnown Marketers as their designated representative for the Indian market. AllKnown Marketers along with JNTO is mandated to execute Travel Trade and PR initiatives in key target markets, marking a significant milestone in Japan’s endeavors to expand Tourism from India to Japan. Japan, a land where tradition seamlessly intertwines with modernity, beckons travelers to embark on an extraordinary journey of discovery. Within its borders lie treasures both ancient and contemporary, waiting to be explored by those who seek adventure and enlightenment. Hidden among the landscapes are historic castles steeped in legend and rural villages frozen in time, offering a glimpse into Japan’s storied past. Delve into the depths of traditional arts like calligraphy and ikebana, where every brushstroke and arrangement holds profound significance. Japan’s fusion of old-world charm and cutting-edge innovation creates a dynamic tableau of experiences, inviting travelers to wander through bustling city streets or find solace in tranquil temple gardens. Prepare to be enchanted as you discover the captivating allure of Japan—a destination where tradition and modernity converge to create an unforgettable tapestry of culture and beauty. Ryo Bunno, Executive Director, JNTO Delhi Office, stated, “India is one of our primary markets, and we certainly have high expectations owing to its performance trajectory in the recent past. AllKnown Marketers team will serve as our extended arm in the market to orchestrate strategic marketing and communications outreach that drives a consistent flow of Indian arrivals. We are excited to appoint a team of market leaders who will navigate us to introduce our diverse offerings and position Japan as the most coveted getaway for Indian experiential travelers.” Acknowledging the latest addition …

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Sri Lanka introduces new online visa system with effect from 17 April, 2024

All arrangements have been made to commence the implementation of new visa methodology and new online methodology of the Department of Immigration and Emigration with effect from 17 April, 2024. Arrangements have been made together with GBS Technology Service & IVS Global Institute to implement the E-Visa system – the online methodology to be introduced in lieu of the ETA (Electronic Travel Authorization) methodology implemented at present at www.srilankaevisa.lk.

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India, the world’s 5th largest economy is at a major inflection point: Melissa Ow, CEO, Singapore Tourism Board

India, the world’s fifth-largest economy, is at a major inflection point, says Melissa Ow, CEO, Singapore Tourism Board. “We announced two major initiatives – Partnering with MakeMyTrip and with PhonePe. As Singapore’s 5th largest market, with more than a million visitors in 2023, the Singapore Tourism Board is optimistic about India’s growth potential,” she said citing a McKinsey report that said Indians made 13 million outbound trips in 2022, which could rise to 40 million in 2030, and 80 million in 2040.

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Learn about visitor visas for New Zealand by attending their upcoming webinar on April 4 at 10am

Tourism New Zealand will conduct an exclusive training sessions for the travel trade on visitor visas led by Immigration New Zealand live on Thursday, April 4 from 10am – 11am. Attendees can gain valuable insights and updates on visa procedures and regulations for the destination. For more information, write to jaspreet.kaur@ddppl.com or 9650196532 to register.

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The sustainability journey

Over the past decade, tourism has embraced sustainability as a strategic pillar. A WTTC report shows that 42% of leading tourism companies globally have set a climate target – either interim, long-term, or both. As sustainable business practices gain traction around the world, companies must increasingly consider the concerns of stakeholders – travellers seeking eco-friendly destinations, and communities concerned about their future.   Tour operators Emissions from tour operators vary across the sector, depending on how asset-light or asset-heavy they are. Some operators express concerns about limitations they encountered regarding infrastructure at destinations, while others are investing in sustainability initiatives. But the current infrastructure and technology at some destinations are not developed enough for those investments to yield results in the short term. For example, some tour operators want to invest in electric buses, but current EV coach battery life is inadequate for longer tours. Travel agencies and OTAs Travel agents — both brick-and-mortar and online — interact with a variety of industry players, from suppliers to destinations, and influence consumer choices. They are well-placed to help the industry achieve its sustainability goals, though these efforts are complicated by the new reporting frameworks. OTAs and travel tech companies more broadly are not easily classified, as they often fall in the software sector rather than tourism. As such, they also lack specific guidance on how to tackle sustainability issues relating to their travel operations. They will likely have to consult sector-based guides, such as for car rental and leasing, hotel and lodging, and airlines. Accommodation One complicating factor for hotel chains is the industry’s range of business models and ownership structures. Many operate under franchise agreements with multiple levels of control, …

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Australia crosses the 400,000 milestone from India for the first time

As per ABS (Australian Bureau of Statistics), arrivals from India for the year-ended January 2024 stood at 402,200 which is 101% of 2019 levels. This is the first time that Tourism Australia has crossed the 400,000 arrivals milestone from India. India has also significantly improved its ranking to be the 5th largest inbound market for Tourism Australia in 2024, from number 7 in 2019. In the month of January 2024 alone, Australia witnessed 26,200 visitors from India, which is 106% of pre-pandemic levels in 2019. India has also significantly improved its ranking to be the 5th largest inbound market for Tourism Australia in 2024, from number 7 in 2019. Australia’s allure as a favored destination for Indian tourists has never been greater, buoyed by targeted marketing initiatives, the speed and ease of an entirely digitized visa application process, and the growing air travel options between the two nations. Moreover, the sustained rise in visitor numbers year after year since 2019 underscores the success of Tourism Australia’s joint endeavors with its airlines, key distribution partners, and over 5,000 Aussie Specialist Agents in India to drive consideration and conversions. Nishant Kashikar, Country Manager – India & Gulf for Tourism Australia shares, “This resurgence of Indian tourists to Australia is a testament to the resilience and rebound of international travel, particularly from one of our most valued markets. This is a clear indicator of the strong desire for travel and exploration among the Indian travelers, who are drawn to Australia’s unique landscapes, wildlife, and the multicultural vibrancy of our cities.”

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Learn about visitor visas for New Zealand by attending their upcoming webinar on April 4

Tourism New Zealand will conduct an exclusive training sessions for the travel trade on visitor visas led by Immigration New Zealand live on Thursday, April 4 from 10am – 11am. Attendees can gain valuable insights and updates on visa procedures and regulations for the destination. For more information, write to jaspreet.kaur@ddppl.com or 9650196532 to register.

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67% Indians prefer beach vacation, 58% aim for outdoor adventure: Amex 2024 report

An American Express 2024 Global Travel Trends Report said a remarkable 62% of Indian travellers plan to increase their travel expenditure. With food and accommodation as paramount considerations, beach vacations, adventure trips, and metropolitan explorations are high on the agenda for them. Notably, 67% aspire for beach vacations, 58% seek outdoor adventures, and 55% aim to explore new cities.

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We are seeing great results from hosting the TAFI convention in 2022: Sarawak Tourism Board

More than a year ago, Sharzede Datu HJ. Salleh Askor, CEO, Sarawak Tourism Board, welcomed about 500 TAFI members to her state for the association’s annual convention. Since then, she has seen a rise in visitors from India. She said, “We have seen great results from hosting the TAFI convention in 2022 in Sarawak; the numbers from India have increased. In fact, December 2023 received one of the highest numbers of Indian visitors to Sarawak.”

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