Happy Valley, Pennsylvania doubles down on tourism with $1.1 million investment for 2025–26

The Happy Valley Adventure Bureau (HVAB), in collaboration with the Centre County Commissioners, has announced the allocation of over USD 1.1 million in tourism grant funding for the fiscal year 2025–26. This marks the highest grant distribution in the program’s history, supporting a total of 81 projects and initiatives aimed at enhancing travel experiences and encouraging visitation to Happy Valley, Pennsylvania.

“Topping the one-million-dollar mark is a tremendous milestone for the Tourism Grant Program,” said Fritz Smith, President and CEO of HVAB. “It’s a visible example of how a strong tourism economy, particularly through overnight stays, benefits our entire community.”

The announcement took place at Rolling Rails Lodge in Port Matilda under the theme “Tourism in Bloom.” The initiative underscores HVAB’s commitment to nurturing local attractions, cultural events, and hospitality-focused development across the region.

Out of the 81 projects funded, 11 come from first-time applicants, including the Happy Valley Latin Festival, which celebrates its fifth anniversary this year.

“We’re thrilled to receive this Tourism Marketing Grant,” said Ady Martinez, Festival Director. “Thanks to this support, we’ll be able to reach a wider audience for our bilingual, inclusive celebration of Latinx and Hispanic culture, taking place on September 20 during Hispanic Heritage Month.”

The Centre County Commissioner Chair, Mark Higgins, emphasized the scale of the region’s tourism growth. “It is exciting to see total tourism revenue for Centre County exceed $1 billion and the Tourism Grant pool cross $1 million. These grants directly enhance visitor experiences and enrich local life,” he stated.

Other beneficiaries include the Bellefonte Historical Railroad Society, which received dual grants to market its heritage train rides, especially the Christmas rides that draw significant local participation. “These funds are vital for attracting visitors from beyond the region,” noted Dan Durachko, President of the Society.

The HVAB Tourism Grant Program is funded by the county’s hotel occupancy tax, reinvested to support initiatives that drive overnight stays and long-term tourism growth.