Tourism Breaking News
Jean-Baptiste Lemoyne, Secretary of State at the Ministry for Europe and Foreign Affairs, presented a new version and unveiled a new logo of Atout France, the online portal for destination France. The goal of welcoming 100 million tourists to France in 2020 involves bolstering the vitality of destination France and showcasing its globally renowned destination brands.
A global budget of 2 million Euros was dedicated to the transformation of the digital ecosystem of France.fr. Devised to inspire the visitor and create an immediate desire to travel, France.fr currently represents a showcase of the very best of art de vivre across territories. It illustrates at once the creativity, conviviality and vitality of a France that is innovative, contemporary and cultural, constantly renewing that which it has to offer.
The site places an accent on French creativity in the major sectors of touristic development, as well as on tourism knowledge hubs. The international version of the France.fr website is available in French and English. During the first quarter of 2018, the content appearing on this version will be translated into 14 other languages to meet the needs of international visitors.
