Category Archives: Associations

Overseas promotion budget inadequate, says IATO chief, seeks govt intervention in the matter

Rajiv Mehra, President, IATO said, “Every nook and corner in India is covered with foreign tourists; they bring in more foreign exchange and employment. One foreign tourist, directly or indirectly, generates 9 jobs. With the current allocation for overseas promotion, we will lose all that. IATO has written to the Ministry of Tourism to take up this matter with the Finance Minister, highlighting the issue in the overseas budget allocation that needs rectification.” 

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IATO appreciates increase in budget allocation, suggests organising more international publicity campaigns

Appreciating an increase in budget allocation to the Tourism Ministry in Interim Budget 2024, Rajiv Mehra, President, IATO, said, “Though we welcome the increase in budgetary allocation to  ₹2,000cr from last financial year’s  ₹1600cr and mention of branding in the budget speech of the FM, we must remember that unless we don’t do roadshows overseas, familiarisation trips and publicity campaigns abroad till then we would not be able to draw tourist to our country.”

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Ministry of Culture & Tourism of Türkiye commenced the India Roadshow 2024 in collaboration with TAAI

The Ministry of Culture & Tourism of the Republic of Türkiye and Türkiye Tourism Promotion and Development Agency (TGA), in collaboration with the Travel Agents Association of India (TAAI), have successfully concluded the first leg of their mega six-city India Roadshow 2024, in New Delhi. The event held on 30 January at The Oberoi Hotel, marked the commencement of the roadshow with a grand kick-off in the National Capital. In attendance at the roadshow were 30 key stakeholders from Türkiye, including Tour operators, Hoteliers, and MCs.   The attendees witnessed an immersive exploration of Türkiye’s stunning landscapes, historical landmarks, and vibrant cities. The B2B sessions facilitated fruitful exchanges, fostering partnerships between the Indian travel industry leaders and Türkiye‘s esteemed suppliers. Prominent Indian travel brands such as MakeMyTrip and EaseMyTrip actively participated in this event, underscoring the industry’s enthusiasm for Türkiye as a premier destination. The presence of influential dignitaries, including Mr. Onur Gözet from the Ministry of Culture and Tourism, along with Türkiye‘s Ambassador to India, H.E. Mr. Fırat Sunel, further emphasized the significance of the growing tourism relations between the two nations.   Addressing the gathering, Onur Gözet, Deputy Director General for Promotion, Ministry of Culture and Tourism of Republic of Türkiye said, “Our shared histories, deeply rooted in ancient civilizations, have woven a narrative that resonates through both Türkiye and India. It is remarkable to witness the cultural commonalities that bind the two countries, fostering a unique connection that extends beyond geographical borders. It’s no wonder that Türkiye has emerged as a country of choice for Indian tourists, with iconic destinations like İstanbul, Antalya, and Cappadocia capturing the hearts of travellers. The foundation laid with the commencement of the six-city roadshow goes beyond tourism. It signifies the beginning of a collaborative journey towards enduring …

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Turkiye aims for 350,000 Indian visitors in 2024, focus will be on joint activities with tourism sector

Onur Gozet, Deputy Director General, Ministry of Culture and Tourism, Republic of Turkey, said that in 2019 the number of Indian visitors to Turkey was 2.3 lakh. In 2022, it was estimated to have been 2.7 lakh. The aim is to reach 3.5 lakh Indian visitors in 2024. He was speaking at the joint roadshow with TAAI.

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Adopt sustainability, create timeless memories

M.P. Bezbaruah, Secretary General, HAI, said, “The selected theme for National Tourism Day is both imaginative and practical as it revolves around sustainability and sustainable journeys. This implies the need to develop destinations that prioritize sustainability while simultaneously creating timeless memories—an essence that encapsulates the experience of India. Importantly, the message of sustainable and responsible tourism should resonate with the public. I hope that Tourism Day will emphasize creating awareness among people regarding this theme.”

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Need for National Tourism Policy to drive states

Pradeep Shetty, President, FHRAI, said, “What we need on national tourism day is a national tourism policy with a country wide focus on tourism, that can become a model for the states to follow, at least in terms of themes, larger policy related issue, existing tourism, and what can be done to encourage people to come into tourism, taking due note of how much employment is generated in tourism. In so far as locations are concerned there are a lot of locations. I think religious tourism looks very good. With infrastructure developing, many tier II, III cities have been given renewed energy now. More financial outlay is being given to tier II, III cities. Beach tourism also needs to be looked at with 7500km of coastline.”

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Connect people to empower tourism

Ajay Prakash, National President, TAFI, said, “Tourism is one of the biggest global industries and typically grows at a faster rate than GDP. Post-pandemic, Indian tourism has shown amazing resilience and recovery, especially in terms of outbound and domestic tourists. National Tourism Day is a day to celebrate the power of tourism to not only boost the economy, but to connect people across all boundaries. The two major challenges before the industry are geopolitics and climate change. Sustainability of the industry is a corollary of global peace and sustainability. On this National Tourism Day let us take a pledge to spread greater awareness of Tourism as a Force for Global harmony.”

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