Category Archives: MOT

‘Meet in India’, sub brand of Incredible India, will promote India as M!CE destination globally

MOT has launched ‘Meet in India’, a distinct sub-brand under ‘Incredible India’ to position the country as a M!CE destination. This was shared during India’s participation at AIME 2024. It will highlight exclusive features: excellent connectivity, world-class infrastructure, a knowledge hub, and unique tourist attractions.

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Affordable products are crucial to promote India as a holistic wedding destination: Manisha Saxena

Speaking at an event, Manisha Saxena, DG Tourism, Government of India, shared, “While high room rates in India may be prompting some weddings to move abroad, it’s crucial to offer venues that cater to various budgets and preferences. While five-star hotels are ideal for large weddings, affordability remains a consideration for many.”

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India’s share to global tourism is less than 2%, which needs substantial increase: Kant

The 6th HAI Hotelier’s Conclave was held in Delhi with the theme ‘Hospitality: The Engine for GDP Growth and Employment.’ Industry leaders highlighted the importance of tourism as a job creator. Amitabh Kant, India’s G20 Sherpa and former CEO of Niti Aayog, stated, “Tourism is a significant driver of growth. Globally, it is a $5 trillion industry, with India’s share being less than 2%, a figure that needs substantial increase. From a political perspective, politicians primarily understand one thing: the number of jobs generated by the tourism sector. Tourism has a significant multiplier impact, creating seven indirect jobs for every direct job. However, the tourism industry has not effectively communicated to politicians its role as a major job creator. It would be worthwhile for the tourism industry to set a target of informing the political system at both the central and state levels that focusing on tourism could result in the creation of 25 million jobs by 2030.”

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IATO appreciates increase in budget allocation, suggests organising more international publicity campaigns

Appreciating an increase in budget allocation to the Tourism Ministry in Interim Budget 2024, Rajiv Mehra, President, IATO, said, “Though we welcome the increase in budgetary allocation to  ₹2,000cr from last financial year’s  ₹1600cr and mention of branding in the budget speech of the FM, we must remember that unless we don’t do roadshows overseas, familiarisation trips and publicity campaigns abroad till then we would not be able to draw tourist to our country.”

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