Category Archives: NTO (National Tourist Offices)

The Tourism Authority of Thailand (TAT) announces the 37th edition of Thailand’s largest domestic tourism fair- the Thailand Tourism Festival (TTF), which will be held at Bangkok’s Lumpini Park. TTF will highlight some of the fun and fascinating attractions that can be enjoyed by local and international tourists travelling in the kingdom with free admission. The festival, which coincides with Chinese New Year 2017, will be held during 25-29 January, 2017, and is expected to attract over 650,000 visitors with 90 per cent of these visitors predicted to travel in Thailand in 2017. These trips could generate up to 400 million Baht in revenue. Soraya Homchuen, Director of the Tourism Authority of Thailand in Mumbai, said, “Thailand Tourism Festival will give all our tourists and travellers something to look forward to in the New Year. The festival will see Lumpini Park transformed into a mini representation of the kingdom with replicas of landmarks and instances of cultural events from all the regions along with musical performances and Thai cuisine.” At the TTF 2017, activities will be organised with 10 zones that highlight ‘Thainess’ from the five main regions of Thailand – the North, Northeast, East, South and Central regions. Each of the zones will have demonstrations of the local culture and cuisine. The ten zones at the Thailand Tourism Festival include Botanical Gardens, Discover Thainess in Five Regions, Unique Culinary delights, TAT Zone, TAT Recommended routes, Outdoor Fest to introduce new style of travelling, Main stage with performances, China Town, Geology Zone and Selfie zone. Also at the TTF 2017, eco-friendly activities; such as, recycling will be promoted via fun games. This is aimed at moving Thailand’s tourism industry towards …

Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced a strategic partnership with TUI India Pvt. Ltd. to promote and enhance its presence in the Indian market. With this alliance, Ras Al Khaimah TDA aims to further strengthen the key aspects of the destination amongst the Indian audience. The partnership will come into effect from January 1, 2017. The agreement includes promotion of the emirate by TUI India Pvt. Ltd through specially created itineraries, special promotions on its consumer website as well as a series of co-op activities and campaigns. Haitham Mattar, CEO, RAKTDA, said, “India is one of the top source markets for us, we are aiming to enhance strategic efforts to drive awareness across India through our dynamic marketing campaigns and relationships with key partners in the public and private sectors. We are glad to begin the New Year with an association with such a renowned travel company and are looking forward to welcome more Indian tourists in future.” Vishal Sinha, CEO, TUI India Pvt. Ltd, added, “Ras Al Khaimah is quickly becoming a leading choice for Indian travellers of all ages. We will focus on creating attractive packages and aggressive promotion of the destination through right mix of media channels.” With India ranked as the emirate’s fourth largest international source market, RAKTDA has seen extensive trade and promotional activities to ensure continued growth from the Subcontinent. As per the latest official data, the northern UAE emirate recorded a 19 per cent rise in Indian hotel guests between January and November in 2016 when compared to the same period in 2015.

To continue welcoming record visitation and boost winter travel in 2017, NYC & Company has unveiled a new ‘Nonstop NYC’ program comprising its popular NYC Restaurant Week (Jan. 23-Feb.10), NYC Broadway Week (Jan. 17-Feb. 5) and NYC Off-Broadway Week (Feb. 27-Mar. 12). On the heels of the success of these programs, NYC & Company is proud to announce the first-ever NYC Attractions Week. The organisation is also expanding its ‘See Your City’, ‘See it for Yourself’ and Official NYC Family Ambassador campaigns to further encourage travel in 2017. The City welcomed an all-time record 60.3 million visitors by 2016 end, surpassing the 60 million visitor milestone for the first time ever. Fred Dixon, NYC & Company’s President and CEO, said, “We are proud to exceed our forecast this year and welcome an all-time record 60.3 million visitors, achieving a new tourism milestone for New York City. The appeal of the ‘New’ New York alongside our classic attractions continue to draw travelers from every corner of the globe. We invite visitors and locals to take advantage of all the nonstop and affordable NYC experiences on offer this winter as well as the opportunities to discover our City’s multicultural neighborhoods in all five boroughs.” This year, travelers from international markets will comprise an estimated 12.65 million international visitors, which is an all-time high. Among all visitors, meetings delegates will comprise 6.15 million people. In 2017, NYC & Company is forecasting the City will welcome approximately 61.8 million visitors with 13.1 million international visitors. To capitalise on the growing family travel segment, NYC & Company will continue into 2017 its Official NYC Family Ambassador program featuring Nickelodeon’s Teenage Mutant Ninja Turtles.

Mauritius recorded a growth of about 16 per cent in Indian arrivals this year and expects this to increase to 20 per cent in 2017. Vivek Anand, Country Head, Mauritius Tourism, India, says, “We have seen a growth of nearly 16 per cent and a lot of high end tourists are visiting Mauritius and there are a lot of MICE movements and a lot of big Indian weddings happening there.” In 2017, Mauritius targets 100,000 Indian tourists which is a growth of 20 per cent. According to Anand, the growth will primarily come from the high end FITs, MICE and weddings.

Travellers from India continue to be enticed by the diverse attractions and stunning tourism experiences on offer in Australia. In 2015, the destination achieved a milestone when it welcomed over 200,000 Indian travellers during the year. Adding another feather to it’s cap, Australia has now notched an impressive 253,100 arrivals from India as of year ended (YE) October 2016. This number reflected a growth of 11.3 per cent vis-a-vis the same period last year, making India the ninth largest inbound market for arrivals to Australia. The month of October 2016 alone saw 20,400 Indian arrivals to the destination, an impressive growth of 24 per cent over the same period in 2015. Most importantly, the holiday purpose of visit have driven the overall market growth with an impressive 20 per cent and 19 per cent increase in arrivals and spend respectively. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Marketing activities, in collaboration with key distribution and airline partners, an increased thrust on digital initiatives, integration on leading television shows, and improved air connectivity between the two countries, have been key factors in boosting travel to Australia.” The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 – Jun 17 period, a 9.6 per cent increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 per cent through to the financial year 2021-22.

Hokkaido Tourism Organisation Office held a destination seminar to educate the travel trade about Hokkaido in Delhi. The FTAs have increased in Japan steadily every year and now Japan wants to target the growing outbound market of Indian travellers. A presentation was given by Masaki Kakeda, Manager–Inbound Promotion Section, Hokkaido Tourism Organisation which included introduction of Hokkaido apart from the varied seasons, modes of transportation, various itinerary suggestions and recommendations. The presentation was followed by a Q&A and Hiroyasu Miyake, General Manager, Hokkaido Tourism Organisation, was present along with Kakeda to address all the questions. Apart from a full house of travel agents, the seminar also had Kenko Sone, Minister (Economic & Development), Embassy of Japan, Yasuo Taki, General Manager India-Delhi-All Nippon Airways Co. Ltd. and Kenichi Takano-Executive Director (JNTO) – Preparation Office for Delhi Office in  attendance.

Vienna attracted a record 47,465 visitors from India in the first 10 months of 2016, registering an increase of 30.4 percent over the same period last year. Tourists from India accounted for 102,701 overnight stays between Jan-Oct 2016, each visitor clocking an average of 2.16 nights, according to Vienna Tourist Board (VTB). “Vienna got an overwhelming response from travellers from India, exceeding the target of 100,000 overnight stays for 2016 by Indian tourists in just 10 months. Indians love to stroll around the fabulously green city, with half its metro area dotted with 2,000 green spaces, 850 parks and 400 species of rose, perhaps unmatched by any other city in the world,” says Isabella Rauter, Public Relations Manager, Vienna Tourist Board. A direct Delhi-Vienna flight by Air India also contributed to more Indians flocking to the Austrian capital, she adds. The global tourist flow into Vienna during the first 10 months of 2016 also grew by four per cent in overnight stays to 12.45 million, and four percent in arrivals to 5.69 million, informed Rauter.

Indians visiting the Netherlands in the past year has crossed the 100,000 mark, informed Carola van Rijn, Project Manager, NBTC Holland Marketing. “There has been a steady rise in Indian travellers the past year and we expect a growth of 30 per cent in 2016,” she said at the Holland Club meeting, held in New Delhi. Along with representatives from Schiphol airport and Jet Airways, Alphonsus Stoelinga, Ambassador of the Netherlands to India was also present on the occasion and highlighted the bond shared between the two countries in terms of investments and trade. The Netherlands is promoting destinations such as Utrecht, The Hague, Rotterdam etc, apart from the capital, Amsterdam and is also working towards digitalising its visa services. With the relocation of Jet Airways’ hub from Brussels to Amsterdam eight months ago, the move is expected to give a boost to arrival numbers with direct connectivity from Mumbai and New Delhi.

Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The campaign was launched in presence of the tourism partners of Switzerland – Davos Klosters, Bernina Express, St Moritz and Glacier Express, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, etc. combined with Switzerland’s best touristic and nature highlights. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.” Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays …

Leading travel trade agents from Mumbai gathered at the Magazine Street Kitchen to an event hosted by Rhaetian Railways. It was a close-knit dinner, which was attended by 35 travel trade partners, including the Consul General of Switzerland, Martin J. Bienz. Sonal Salian, Market Manager India, Rhätische Bahn, said, “We are extremely grateful to our travel trade partners who have supported us all through the year; this event was a token of appreciation and also to give everyone an experience of Swiss opulence and precision which is synonymous with the brand.” The guests were greeted with fine European wine, a wide range of home-made cheese and freshly baked bread. Special care was taken that every element at the evening had a Swiss connect, as Rhaetian Railway is a Swiss mountain railway network, operating the well known Glacier express and Bernina express in the Graubünden regions.