India’s sustainable tourism market is modest, about $37 million, but projected to grow to $216 million in 10 years: Deep Kalra

According to WTTC, today, only 1–2% of Indian tourism is sustainable compared to 10% globally. Deep Kalra, Founder and Chairman, MakeMyTrip, said, “India’s sustainable tourism market is modest, about $37 million or roughly ₹320 crore, but projected to grow to $216 million in 10 years.” Based on a MakeMyTrip survey, he said that 79% of travellers care about sustainability but lack access, affordability and trust. “They just need better tools,” he emphasised.