Tag Archives: Adopt a Heritage Scheme

Yatra Online has been shortlisted for the adoption of four monuments including Qutub Minar (Delhi), Ajanta Caves (Maharashtra), Hampi (Karnataka) and Leh Palace (Jammu & Kashmir), under ‘Adopt a Heritage Scheme’ of Ministry of Tourism, Govt. of India. The ‘Letter of Intent’ has been given to select companies, including Yatra, for adopting certain monuments under the scheme at the closing ceremony of ‘Paryatan Parv’ held in New Delhi recently. As a part of the ‘Adopt a Heritage Scheme’, Yatra along with the other shortlisted companies will be called ‘Monument Mitras’ or ‘Monument friends’ as they will work towards managing the monuments/heritage sites across India in a planned and phased manner. The objective of this initiative is to increase the attractiveness of the sites, enhance the visiting experience, improve accessibility and engage with the community in addition to providing and managing basic and advanced amenities at these sites. Commenting on the same, Dhruv Shringi, CEO Yatra.com, “At Yatra, we want to create and conserve an India that is enjoyed by all visitors whether Indians, foreigners, residents or tourists, for today and future generations. By being a part of this endeavour to promote heritage and conserve India’s historical legacy, we are committed to give back to the society by putting our community at the very core of our business. Yatra was selected by Inter-Ministerial Oversight and Vision Committee of Ministry after detailed scrutiny of 57 responses ranging from travel industry, hospitality industry and banking industry for adopting monuments.”

Under the ‘Adopt a Heritage Scheme’ of Ministry of Tourism, seven shortlisted companies or Monument Mitras have been given the Letter of Intent for the adoption of 14 monuments, which were presented at the closing ceremony of the three-week-long ‘Paryatan Parv’ at Rajpath Lawns, New Delhi. K.J. Alphons, Minister of State (I/C) for Tourism, Government of India, said, “We had over 1200 events across numerous sites in the country, across schools, monuments etc. In the past 20 days, we have turned India into a land of celebrations with the help of our 18 sister ministries and thanks to the overwhelming participation of our own people.” SBI Foundation was shortlisted for the adoption of Jantar Mantar, Delhi, while TK International Limited would be adopting Sun Temple, Konark; Raja Rani Temple, Bhubaneshwar, and Ratnagiri Monuments, Jajpur, Odisha. On the other hand, Yatra Online Pvt. Limited would adopt Hampi, Karnataka; Leh Palace, Jammu & Kashmir; Qutub Minar, Delhi and Ajanta Caves, Maharashtra. Travel Corporation of India Ltd. was shortlisted for the adoption of Mattancherry Palace Museum, Kochi, and Safdarjung Tomb, Delhi. Adventure Tour Operator Association of India (ATOAI) will be adopting Gangotri Temple Area and Trail to Gaumukh, as well as Mt. StokKangri, Ladakh, Jammu and Kashmir. Special Holidays Travel Pvt. Ltd., along with Rotary Club of Delhi was shortlisted for the adoption of Agrasen ki Baoli, Delhi, and NBCC would adopt Purana Quila, Delhi. Arun Jaitley, Union Finance and Corporate Affairs Minister, Government of India, also the Chief Guest presented certificates to the ‘Best Participating Central Government Ministry and Best Participating State Government’ at the closing ceremony. The grand spectacle included cultural performances by different state troops, craft mela showing diverse handicrafts …