Tag Archives: Apni Pehchaan’

Under the ‘Apni Dharohar-Apni Pehchaan’ Adopt a Heritage Project, the Monument Mitras are responsible for operation, maintenance and development of tourist amenities, in the non-core areas of the monument. At present, 11 Memorandum of Understanding (MoU’s) have been signed with the Monument Mitras. The prospective Monument Mitras are free to select a monument/heritage/tourist site of their interest under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project. The conservation of heritage/ancient buildings/monuments does not come under the ‘Apni Dharohar, Apni Pehchaan – Adopt a Heritage’ project of the Ministry of Tourism. Hence, there is no pre-requisite for prospective Monument Mitras to partner with conservation experts.

Under ‘Adopt a Heritage: Apni Dharohar, Apni Pehchaan’ project, Letters of Intent for 40 monuments to nine agencies of Phase-II and Letters of Intent for 22 monuments to eight agencies of Phase-III were handed over by the Minister of Culture and the Minister of Tourism, during the closing ceremony of ‘Bharat Parv’ held at Red Fort. The project was launched to preserve the rich cultural and natural heritage and promote tourism across the length and breadth of our country. In addition, the MoUs were signed with Adventure Tour Operators Association of India (ATOAI) and State of Jammu & Kashmir for two natural sites, namely, Mt Stok Kangri trek route, Ladakh, J&K and Gangotri Temple Area & Trail to Gaumukh, Uttarakhand. Addressing on the occasion, K.J. Alphons, Minister of State for Tourism said that the ‘Adopt a Heritage’ project plans to entrust heritage sites to private and public sector companies, and individuals for the development of tourist amenities. The basic and advanced amenities in the tourist destinations would be provided by them. He called upon people to actively take part in the Swachhta Abhiyan for cleanliness in tourist destinations.