Tag Archives: ATOAI

Speaking at the panel discussion on New Horizons in Jammu & Kashmir at the 17th ATOAI Convention, Waseem Raja, Joint Director, J&K Tourism, said, “We should sign an MoU with ATOAI for skill upgradation in adventure tourism.” He noted that a growing number of youths in Jammu & Kashmir have recently taken up adventure tourism as a profession, adding that “skill upgrading is what we need to focus on”.

Announcing a membership initiative at the 17th ATOAI Annual Convention, Ajeet Bajaj, President, ATOAI, said that adventure tour operators from Jammu & Kashmir joining ATOAI in 2026 will not be required to pay any joining or annual membership fee. The move aims to support local operators, enhance industry participation, and aid the growth of organised adventure tourism in the region.

The Adventure Tour Operators Association of India (ATOAI) proudly announces that its 17th Annual Adventure Convention will be hosted in Srinagar, Jammu & Kashmir, from December 17–20, 2025 — a landmark moment that celebrates the revival, resilience, and renaissance of India’s adventure tourism in one of the world’s most breathtaking destinations. Held in close collaboration with the Government of Jammu & Kashmir, this flagship event will bring together industry leaders, policymakers, experts, and stakeholders from across India to deliberate on the theme: “Indian Adventure Tourism: Safe, Sustainable & Resilient.” The convention will focus on reviving adventure travel, strengthening safety and sustainability frameworks, and positioning India as a global leader in responsible adventure tourism. Set against the stunning backdrop of Kashmir’s snow-capped peaks, alpine meadows, and tranquil valleys, the convention embodies a deeper message — that Jammu & Kashmir is open, welcoming, and ready to lead India’s adventure renaissance. The region’s timeless beauty is now complemented by world-class infrastructure, renewed safety standards, and community-driven tourism initiatives, showcasing a harmonious balance between nature, adventure, and progress. Convention Highlights The three-day convention will feature: High-impact keynote sessions and panel discussions with leading voices in adventure travel. Workshops and masterclasses on safety, innovation, sustainability, and skill development. Awards of Excellence celebrating best practices and achievements in the adventure sector. An immersive field visit to Pahalgam, showcasing how eco-sensitive adventure tourism can empower local communities while preserving natural heritage. Voices from the Leadership Ajeet Bajaj, President, ATOAI, remarked: “Hosting our annual convention in Jammu & Kashmir is both symbolic and significant. It reaffirms our belief that adventure in India can be both safe and sustainable, and that J&K stands as a shining example of resilience, …