Tag Archives: Azerbaijan Tourism Board

Taking a step further in the virtual engagement sphere, the Azerbaijan Tourism Board (ATB) has announced that it is preparing to conduct a virtual familiarisation tour for travel agents soon. Sharing this information is Florian Sengstschmid, CEO, Azerbaijan Tourism Board, who via a Zoom interview said, “We will conduct our first virtual familiarisation trip for the Indian travel agents in May 2020. We will select a few key partners and invite them to be part of this tour. It will be in real time and highlight the attractions of Azerbaijan, just like a regular fam trip with agents visiting our key attractions, hotels, etc. with the possibility of asking questions and interacting with us the way it is on a fam.” ATB is also preparing to launch 20 virtual experiences in Baku soon on its Salam Baku website.

Azerbaijan Tourism Board (ATB) has launched ‘Take another look’ campaign as part of its strategy to present a new portrait of the country, enhance its destination value and double the current in-bound tourism by 2023. The brand positioning and identity is an invitation to attract travellers to consider Azerbaijan from a unique point of view and discover its untold stories and secrets. With a new brand and the ‘Take another look’ promotional campaign, Azerbaijan will focus on increasing the number of tourists from a broader pool of countries throughout Europe, the Middle East, China, as well as Central and Southeast Asia. Azerbaijan Airlines, the flag carrier of Azerbaijan, has announced direct charter flights from India to Azerbaijan in 2019. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said, “As we encourage visitors to ‘Take another look’, we are inviting them to take a more in-depth look at Azerbaijan and immerse themselves in truly genuine cultural experiences. Guests will want to dig deeper into the country’s history and rich cultural heritage as they discover pleasant surprises and hidden gems throughout the year.” Indian passport holders are eligible for e-Visa to Azerbaijan, which is processed online within 3 hours through the new simplified electronic visa procedure. The new initiatives are expected to improve Azerbaijan’s ranking among countries with a high tourism contribution towards national GDP, according to the World Travel and Tourism Council 2018 Impact Report. It is forecasted to be at 6 per cent per annum over the course of the next 10 years ranking it amongst the world’s top 20 high-potential countries.

Blue Square Consultants has been appointed as the representative for Azerbaijan Tourism Board (ATB) in India. It will be responsible to build and develop strong relations with key tourism and hospitality entities and trade partners to grow and strengthen the tourism potential of the destination in the Indian market. Confirming the appointment, Sevinj Zeynalli, International Market Management Director, Azerbaijan Tourism Board, said, “India being an important outbound market, we’re pleased to partner with a highly reputed organisation like Blue Square Consultants that has a strong foothold across different cities in India. Owing to their successful track record, we are confident that their expertise will help us gain greater visibility and we look forward to welcoming more Indians on their holiday to Azerbaijan”. Lubaina Sheerazi, COO, Blue Square Consultants, stated, “We are delighted to represent the magnificent country of Azerbaijan and drive it as a preferred leisure destination for Indian travellers. The strategy is to tap into the growing outbound market and change perceptions to showcase the tourism prospects of Azerbaijan. We have the requisite knowledge and an excellent track record in managing various tourism boards and the recent appointment is a reaffirmation of our proficiency in the travel sector”.