Tag Archives: cultural heritage

Türkiye, one of the world’s leading tourism destinations, continued its successful growth and welcomed 56.7 million international visitors in 2023, with a 10% increase year-on-year. As declare by the Turkish Ministry of Culture and Tourism, the country’s tourism income rose 17% year-on-year to $54.3 billion, and the average expenditure per night for overnight visitors reached $99. The number of international visitors and the tourism income are declare as the country’s record-breaking figures. Record-breaking tourism demand Türkiye, among Europe’s most preferred destinations for culture, art, gastronomy, cycling, and religious tourism, in addition to sea, sand, and sun holidays, experienced a record-breaking year in 2023. The country is set to build upon its success, aiming to attract 60 million tourists and generate $60 billion in tourism income by 2024. Prioritising market diversity within its tourism strategies, Türkiye will continue its activities in current strategic markets while focusing on new target markets in 2024. The First Country to Sign the Sustainability Protocol Behind Türkiye’s tourism success lies a strategic and forward-thinking policy committed to creating an inviting environment for visitors. The country transformed the tourism sector into a more resilient and inclusive structure with responsible and sustainable policies. Türkiye became the first country in the world to reach an agreement with the “Global Sustainable Tourism Council” at a government level in 2022 and to implement it as a sectoral requirement. The Türkiye Sustainable Tourism Program, resulting from a signed cooperation agreement with the GSTC, rewards the actual practitioners of sustainable tourism and builds trust and credibility among visitors. With this program, Türkiye ensures diverse, sustainable experiences, including eco-friendly accommodations, cycling, and trekking, all aimed at fostering a deeper connection between the country’s heritage …

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