Minor Hotels has announced its stake in the Global Hotel Alliance, (GHA). Following this shareholder announcement, Dillip Rajakarier, CEO, Minor Hotels, will now join the GHA Board of Directors. The investment is worth a total of $3.2million, representing a 10 per cent share of the Global Hotel Alliance. First entering with the Anantara brand, Minor Hotels have been longstanding members of the GHA since 2007. As the GHA will enter its 15th year in 2019, Minor Hotels took the opportunity to support the alliance which is currently investing in new CRM and shared technology to build on the success of the Discovery loyalty programme. Dillip Rajakarier, CEO, Minor, commented, “Since joining the GHA in 2007, we have grown and developed our own brands and continue to acquire new ones, and membership of GHA fits well with our multi-brand strategy. GHA has consistently demonstrated the value of global customer reach and a strong CRM and loyalty programme for our hotels, and so we are delighted to be able to take our place as a shareholder in the business, with the opportunity to help guide its growth over the coming years.” He added, “The 13 million Discovery members will produce US$1.7 billion in room revenues in 2018, of which around US$125 million is from customers moving between our member brands. We plan to double those numbers in the next few years, as independent brands look to collaborate with each other to share the common challenge of competing with the ever-consolidating major brands and third party distribution providers.
Read More »Minor Hotel Group launches Oaks Brand in India
Thailand’s Minor Hotel Group (MHG), has announced the first Oaks property in India with the development of Oaks Neemrana, in partnership with India-based NSP Associates (India). Neemrana is a fast developing business hub located southwest of New Delhi, on the Delhi Mumbai Industrial Corridor, a mega infrastructure project worth US $90 billion, approximately 90 km from Gurgaon and 140 km from Jaipur. Its history dates back to the 15th century with the construction of the famous Neemrana Fort Palace, which was restored in 1991 and subsequently converted into a hotel that began attracting tourists to the destination. Oaks Neemrana is under development in the centre of the town and is scheduled to open in 2017. Facilities at the 116 unit Oaks Neemrana will include an all-day dining restaurant with sky garden, a lobby café and lounge area, a pool bar, meeting space of 160 square metres with capacity to accommodate up to 80 people, plus a gym and a kids’ play area. There will be three different room types: 68 Studio Apartments; 40 One Bedroom Apartments and eight Two Bedroom Apartments. Dillip Rajakarier, CEO, Minor Hotel Group, commented, “We are excited to announce both the first Oaks in India and also the first Minor Hotel Group property in India. The Oaks brand is a great fit for this market, which represents a huge opportunity, and we are confident that the property will be a great success. We are delighted to be partnering with NSP Associates and look forward to working closely with the team to bring this new hotel to the market.”
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