Tag Archives: Ek Bharat Shreshtha Bharat

Tourism strategy to focus on ‘Ek Bharat Shreshtha Bharat’

Tourism & Culture Minister PS Patel recently met officials of NGMA Mumbai, ASI, Nehru Science Centre and The Asiatic Society at the Indiatourism Mumbai office, instructing them to base their promotion strategy going forward on the ‘Ek Bharat Shreshtha Bharat’ campaign of the Government of India that celebrates the diversity and unity of the nation.

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Five day long ‘Bharat Parv’ at Red Fort promotes cultural diversity

The Ministry of Tourism in collaboration with other central ministries is organising the fourth edition of ‘Bharat Parv’ showcasing the spirit of Ek Bharat Shreshtha Bharat at Red Fort in Delhi from January 26-31, 2019. Inaugurated by Satyajeet Rajan, Director General, Ministry of Tourism, the five-day event is a part of Republic Day celebrations with an objective to generate a patriotic fervour, promote the rich cultural diversity of the country and ensure wider participation of the general public. Bharat Parv will be open for public from 12 noon to 10 PM every day. The entry will be free. However, identity proof is to be carried for entry to the event. The major highlights of this year are the replica of the Statue of Unity created by sculptor Ram Vanji Suttar and a Gandhi Gram in which 10 painting artists will create paintings on the theme of ‘Ideology of Mahatma Gandhi’. Organised by the Ministry of Tourism other highlights of this year are the display of Republic Day parade tableaux, performances by the Armed Forces Bands (Static as well as dynamic) and photo exhibition by the Directorate of Advertising and Visual Publicity (DAVP).

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